Orangina: Stay Alive, Wolf

Advertising Agency: Fred & Farid, Paris-Shanghai, China
Creative Directors: Fred & Farid
Copywriters: Nick Moss, Dan Northcote-Smith
Art directors: Nick Moss, Dan Northcote-Smith, Volker Gehr
Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin
Agency supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon
Art Buying Carmela Guiragossian
Photographer: Rankin


Klara K.'s picture
Klara K.
2695 pencils

Well, it gets the attention...

kleenex's picture
34584 pencils

YEAH, but 5 stars!?!?!?!?!? They do not even deserve 3.

Andrej Troha's picture
Andrej Troha
613 pencils

Would anyone care to explain this to me? There must be something beyond obvious attention whores from F&F. I’m just too dumb to see it.

MindDrift's picture
1148 pencils

Welcome to French advertising: Always beautiful, but rarely makes sense.

lemonAd's picture
321 pencils

Stay alive, be the tiger wearing pants you always are.
Do not get it.

mugshut's picture
68 pencils


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