Orangina: Stay Alive, Wolf

Art Buying Carmela Guiragossian

Advertising Agency: Fred & Farid, Paris-Shanghai, China
Creative Directors: Fred & Farid
Copywriters: Nick Moss, Dan Northcote-Smith
Art directors: Nick Moss, Dan Northcote-Smith, Volker Gehr
Brand supervisors: Hugues Pietrini, Stan de Parcevaux, Florence Burtin
Agency supervisors: Mehdi Benali, Hélène Camus, Olivia Courbon
Photographer: Rankin

Published: 
March 2013

6 comments

Klara K.'s picture
Klara K.
2928 pencils

Well, it gets the attention...

kleenex's picture
kleenex
39629 pencils

YEAH, but 5 stars!?!?!?!?!? They do not even deserve 3.

Andrej Troha's picture
Andrej Troha
613 pencils

Would anyone care to explain this to me? There must be something beyond obvious attention whores from F&F. I’m just too dumb to see it.

MindDrift's picture
MindDrift
1162 pencils

Welcome to French advertising: Always beautiful, but rarely makes sense.

lemonAd's picture
lemonAd
343 pencils

Stay alive, be the tiger wearing pants you always are.
Do not get it.

when life gives you lemons make a lemonade stand.

mugshut's picture
mugshut
68 pencils

WTF?!?!?!?!?!?!

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