Orangina: Lilac

Naturally Juicy.

Advertising Agency: FFL Paris, France
Executive Creative Directors: Fred & Farid
Art Supervisors: Feng Huang, Thomas Raillard, Jerome Laan
Art Director: Nanaë Hassaku
Advertiser’s Supervisors: Hugues Pietrini, Marie-Laure Trichard
Art Buyer: Camille Guerrier
Illustrator: Antoine Helbert
Making and Retouching: Julie Poigneau

13 comments

Nthngmn's picture
Nthngmn
626 pencils

This campaign is absolute tripe. I would be ashamed to have this come from my agency. The only one who made out like a bandit here was the illustrator. good on him.

Albondiga's picture
Albondiga
96 pencils

I totally agree. And doing 20 of them doesn't compansate for it being shite

tibal's picture
tibal
4 pencils

naturally boring

jonybeta's picture
jonybeta
364 pencils

I hate this campaign, but i kind of love it.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

everartz's picture
everartz
7611 pencils

wow! too many ads.. wow! too much yellow!...im dizzy and this campaign isnt worth creating tonz of!!

| Everartz |

lsadunb's picture
lsadunb
575 pencils

Well, the film looks controversial, some people like it, some people don't. But the press campaign is horrible for everybody, don't you think so?!?

arstewar's picture
arstewar
232 pencils

the vid they did is great though, gets people talking

Oz's picture
Oz
60 pencils

It's a weird campaign for both positioning and execution - great in the tv, btw.
Apparently some strange feeling comes out when you mix sexy animals and orange juice... which is not necessarily bad though.
Brave client.

puppiepoppy's picture
puppiepoppy
1634 pencils

This would win BIGGEST CAMPAIGN OF THE YEAR.

elmikel's picture
elmikel
1147 pencils

This is one big stupid bullshit unless I'm missing something here... I don't wanna be rude but I would really like to know what shit they were smoking...

Illustrations are nice though...

madugongmaria's picture
madugongmaria
74 pencils

are we going back to the psychedelic era?

Amit's picture
Amit
40 pencils

Ah finally the last ad of the lot! How happy it makes me. I thought the boredom would never end.

too much's picture
too much
13 pencils

Sometimes .... I HATE ADVERTISING.

waqar ahmed riaz

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