Orange: Zebra

Text messaging while driving prevents you from seeing what really matters.

Advertising Agency: Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel
Executive Creative Director: Gideon Amichay
Creative Directors: Tzur Golan, Yariv Twig
Copywriter: Geva Kochba
Art Director: Asaf Covo
Account Supervisors: Merav Harel, Merav Greenstein
Other Credits: Noam Manella, Hilla Tamir, United Media

18 comments

Crisp One's picture
Crisp One
2007 pencils

good stuff

Kateter's picture
Kateter
2029 pencils

ads from few years back against talking on the phone while driving (speech bubble covered the pedestrian and some other stuff) had exactly the same idea and was done much better.

theanc's picture
theanc
2781 pencils

I was thinking about this same campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

B2B's picture
B2B
104 pencils

Not bad. I'd like to see more.

gonzohj's picture
gonzohj
103 pencils

I like the insight even though as Kateter said it has already been done in a similar way but... Text messaging while driving!? I don't know in Israel but for me, as Spanish it sounds really, really stupid. There is no need for a campaign to point that out right?

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

Guest's picture
Guest

it means you don't understand advertising!!
they just want to say - we are here and we care, so now you know, and you have 2 more reasons to join us (other companies are here and care too, but they don't say it - so it doesn't count)

this method works everywhere in the world, for the biggest companies (i.e nike, coca cola etc)

StuartLittle's picture
StuartLittle
468 pencils

Execution could be better

artbum's picture
artbum
69 pencils

i thought it was an ad about trees. they're too prominent.

peak900's picture
peak900
211 pencils

very very nice idea!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

I like this a lot. Nice simple and insightful. You can see the thought process in it which always a joy to see.

Ace

We're going to need more lube.

fen1x's picture
fen1x
471 pencils

Its not bad! Simple message for drivers.

Have Heart's picture
Have Heart
922 pencils

Superb idea, horrible art-direction.

WAIKIKI's picture
WAIKIKI
12 pencils

buena idea, pero puedo estar mucho mejor realizada

NatalieM's picture
NatalieM
1687 pencils

Quite insightful, yes.

fifthbullet's picture
fifthbullet
188 pencils

gonzohj, malaysian driver love to text while driving,
i got few female friends do that all the time.

Frits Harkema's picture
Frits Harkema
713 pencils

Text messaging while creating an ad prevents you from seeing what really matters.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

That was supremely unfunny.

We're going to need more lube.

LTFournier's picture
LTFournier
64 pencils

Interesting concept, but it's executed like student work

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