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Zebra

Agency: 
Published/Aired: 
June 2008
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Description: 

Text messaging while driving prevents you from seeing what really matters.

Advertising Agency: Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel
Executive Creative Director: Gideon Amichay
Creative Directors: Tzur Golan, Yariv Twig
Copywriter: Geva Kochba
Art Director: Asaf Covo
Account Supervisors: Merav Harel, Merav Greenstein
Other Advertising Agencys: Noam Manella, Hilla Tamir, United Media

Comments (18)

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it means you don't understand advertising!!
they just want to say - we are here and we care, so now you know, and you have 2 more reasons to join us (other companies are here and care too, but they don't say it - so it doesn't count)

this method works everywhere in the world, for the biggest companies (i.e nike, coca cola etc)

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