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Zebra

Agency: 
Published/Aired: 
June 2008
Description: 

Text messaging while driving prevents you from seeing what really matters.

Advertising Agency: Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel
Executive Creative Director: Gideon Amichay
Creative Directors: Tzur Golan, Yariv Twig
Copywriter: Geva Kochba
Art Director: Asaf Covo
Account Supervisors: Merav Harel, Merav Greenstein
Other Advertising Agencys: Noam Manella, Hilla Tamir, United Media

Comments (18)

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Highest Rated

Guest's picture
Guest

it means you don't understand advertising!!
they just want to say - we are here and we care, so now you know, and you have 2 more reasons to join us (other companies are here and care too, but they don't say it - so it doesn't count)

this method works everywhere in the world, for the biggest companies (i.e nike, coca cola etc)

Crisp One's picture
Crisp One
Activity Score 2005

good stuff

Kateter's picture
Kateter
Activity Score 2029

ads from few years back against talking on the phone while driving (speech bubble covered the pedestrian and some other stuff) had exactly the same idea and was done much better.

theanc's picture
theanc
Activity Score 2783

I was thinking about this same campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

B2B's picture
B2B
Activity Score 104

Not bad. I'd like to see more.

gonzohj's picture
gonzohj
Activity Score 103

I like the insight even though as Kateter said it has already been done in a similar way but... Text messaging while driving!? I don't know in Israel but for me, as Spanish it sounds really, really stupid. There is no need for a campaign to point that out right?

We are all ignorants, but we don't all ignore the same things...

"We are all ignorants, but we don't all ignore the same things..."

Guest's picture
Guest

it means you don't understand advertising!!
they just want to say - we are here and we care, so now you know, and you have 2 more reasons to join us (other companies are here and care too, but they don't say it - so it doesn't count)

this method works everywhere in the world, for the biggest companies (i.e nike, coca cola etc)

StuartLittle's picture
StuartLittle
Activity Score 468

Execution could be better

artbum's picture
artbum
Activity Score 69

i thought it was an ad about trees. they're too prominent.

peak900's picture
peak900
Activity Score 211

very very nice idea!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I like this a lot. Nice simple and insightful. You can see the thought process in it which always a joy to see.

Ace

We're going to need more lube.

fen1x's picture
fen1x
Activity Score 471

Its not bad! Simple message for drivers.

Have Heart's picture
Have Heart
Activity Score 922

Superb idea, horrible art-direction.

WAIKIKI's picture
WAIKIKI
Activity Score 12

buena idea, pero puedo estar mucho mejor realizada

NatalieM's picture
NatalieM
Activity Score 1685

Quite insightful, yes.

fifthbullet's picture
fifthbullet
Activity Score 186

gonzohj, malaysian driver love to text while driving,
i got few female friends do that all the time.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Text messaging while creating an ad prevents you from seeing what really matters.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

That was supremely unfunny.

We're going to need more lube.

LTFournier's picture
LTFournier
Activity Score 64

Interesting concept, but it's executed like student work

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