Text messaging while driving prevents you from seeing what really matters.
Advertising Agency: Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel
Executive Creative Director: Gideon Amichay
Creative Directors: Tzur Golan, Yariv Twig
Copywriter: Geva Kochba
Art Director: Asaf Covo
Account Supervisors: Merav Harel, Merav Greenstein
Other Credits: Noam Manella, Hilla Tamir, United Media
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18 Comments
good stuff
ads from few years back against talking on the phone while driving (speech bubble covered the pedestrian and some other stuff) had exactly the same idea and was done much better.
I was thinking about this same campaign.
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Not bad. I'd like to see more.
I like the insight even though as Kateter said it has already been done in a similar way but... Text messaging while driving!? I don't know in Israel but for me, as Spanish it sounds really, really stupid. There is no need for a campaign to point that out right?
We are all ignorants, but we don't all ignore the same things...
"We are all ignorants, but we don't all ignore the same things..."
it means you don't understand advertising!!
they just want to say - we are here and we care, so now you know, and you have 2 more reasons to join us (other companies are here and care too, but they don't say it - so it doesn't count)
this method works everywhere in the world, for the biggest companies (i.e nike, coca cola etc)
Execution could be better
i thought it was an ad about trees. they're too prominent.
very very nice idea!
I like this a lot. Nice simple and insightful. You can see the thought process in it which always a joy to see.
Ace
We're going to need more lube.
Its not bad! Simple message for drivers.
Superb idea, horrible art-direction.
buena idea, pero puedo estar mucho mejor realizada
Quite insightful, yes.
-Natalie
http://www.nataliemarion.com
gonzohj, malaysian driver love to text while driving,
i got few female friends do that all the time.
criticize is way easier than create. use more brain.
Text messaging while creating an ad prevents you from seeing what really matters.
That was supremely unfunny.
We're going to need more lube.
Interesting concept, but it's executed like student work