Orange: SMS

Text messaging while driving prevents you from seeing what really matters.

Advertising Agency: Shalmor Avnon Amichay/ Y&R Tel-Aviv, Israel
Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Head of creative team: Yariv Twig
Art Director: Shirley Bachar
Copywriter: Sharon Refael
Published: December 2008

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44 comments

Guest's picture
Guest

really cool

Guest's picture
Guest

What a great idea!

Guest's picture
Guest

looool same guy commented 3 times :P
great idea seriously.. good job

rebelscum's picture
rebelscum
2114 pencils

...don't you mean 4 times?

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www.ryanfox.ca

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I have thousands of pencils and $1.50 so I'm off to Starbucks

Guest's picture
Guest

really old

ORISHAS76's picture
ORISHAS76
344 pencils

MUY BUENA IDEA!!!!

Guest's picture
Guest

really bad

Guest's picture
Guest

Sharon Refael is the best creative in the world

SHARON IS GOD

Guest's picture
Guest

done before

Guest's picture
Guest

stick to the work, Douche Bag

goci134's picture
goci134
207 pencils

interesting visual

Guest's picture
Guest

old good idea.

Guest's picture
Guest

try dropping bombs. you know you are better

Guest's picture
Guest

- Smart Idea
- Already Done
- Israel Sucks

Period.

Guest's picture
Guest

nice one!!!

Guest's picture
Guest

Not new.

Guest's picture
Guest

Perhaps, Sharon is dog? If u say that in the land of Israel.

Blair Semenoff's picture
Blair Semenoff
651 pencils

You should all sign up or get off!

Guest's picture
Guest

nothing's new, you losers

funky_frogii's picture
funky_frogii
2538 pencils

like it.........

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

DONE. AND WON CANNES LAST YEAR.

G.J.'s picture
G.J.
149 pencils

Piyush Pandey's talk-bubble was more clearer and effective, this seems like an extension from that thought.

BFB's picture
BFB
941 pencils

Yeah, it was the same creative agency.

http://adsoftheworld.com/media/print/orange_zebra

Guest's picture
Guest

good.
I'm korean.
I want to meet for foreigner friends.
please send a message dhgh3455@naver.com

Guest's picture
Guest

Ahn neung ha sae yo (That's all I know how to say in Korean).

Guest's picture
Guest

creative work has no religion, race or color or even politics you lame retards. It is nice work by the way

Guest's picture
Guest

CALLATE JUDIO DE VERGA

Guest's picture
Guest

music, Arts,ideas has no borders...don't you know it by now? you people....

Guest's picture
Guest

병신

Wordnerd's picture
Wordnerd
6662 pencils

fake cheering doesn't make this idea better. it's boring

Guest's picture
Guest

muy usado...

Guest's picture
Guest

greaaat idea and visually very nice !!

reraow's picture
reraow
2 pencils

visually it looks appealing, plus the idea is great as well.... i only have one comment about the the driving wheel,,dono i think it needs something :)

thanks,

Guest's picture
Guest

Visually, I'm pretty sure they've used a flash script created by Levitated.

monicamexico's picture
monicamexico
830 pencils

Interesting. But I'd be tempted to put the words in the car, you know, looking down or off to the side like people do when they're texting.

samwanzer28's picture
samwanzer28
313 pencils

Looking down or sideways is still visually imparing when you're driving which this ad tried to show. It's effective.

toier's picture
toier
24 pencils

bad typography :|

theanc's picture
theanc
2774 pencils

Done before (and better). They used comic baloons instead.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

old. but nice. love it. Trihan

iamcreative's picture
iamcreative
262 pencils

simple idea and visually very nice !!

Guest's picture
Guest

Ad similar to the idea of Jose Arce for Nazca Saatchi & Saatchi in Mexico.

Guest's picture
Guest

Good idea, although i've seen something similar done before about talking on your cell phone while driving with dialogue balloons. Similar, not the same.

Guest's picture
Guest

I like it very much!

Guest's picture
Guest

Is d ad only 4 drivers?????????

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