Orange: Psycho

We create projects to make cinema accessible, by introducing audiodescription systems, so that the blind may also see.

Advertising Agency: Ignitionk, Madrid, Spain
Creative Director: David Moure
Art Director: Belen de Pedro
Copywriter: Gloria de Castro
Published: April 2009

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6 comments

Guest's picture
Guest

so, you guys did a print campaign for blind people?

everartz's picture
everartz
7613 pencils

this is sort of funny even it is meant to be a campaign that introduces help, which should be serious...
its ok, i like it

| Everartz |

tak's picture
tak
23 pencils

Mr. Wunderman once did a radio campaign for the hearing impaired...and it worked!
I like this.

Guest's picture
Guest

hmm. nice concept.
but isn't it a little too bland in a blind man's world?
is the blind really the actual target audience?

perhaps having a colorful visual, with a blind man on a cinema chair (shades/stick/popcorn/drink) and having the actual movie characters like Spiderman with some bad guys fighting in front of him, at the back alley. can you guys picture that? will that be okay? hmmm.

-jeann

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