Orange: Popcorn

Advertising Agency: Publicis Conseil, France
Creative Director: Steve O'Leary
Art Director: Nicolas Ermakoff
Copywriter: Daniel Chandler
Copywriter: John Whelan
Photographer: Alain Courneau
Published: March 2009

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28 comments

Guest's picture
Guest

movie, asia - ok.
where's orange?

Guest's picture
Guest

Think you'll find it in the bottom right hand corner... kinda stands out quite clearly... DUMBASS!

Toro's picture
Toro
1007 pencils

That's not the point. Where is the connection between the visual and the brand? You can slap any logo in this poster.

Guest's picture
Guest

Why over complicate it by trying to put some deep connection between Orange and the visual. There is already a pretty firm connection between orange and the movie industry, plus the fact that the poster is in the Orange corporate colours of black and orange.

I think this is intended to be a simple corporate identity poster that viewers can understand at a glance, and I think it does this well.

Guest's picture
Guest

ITS A SPONSOR OF THE FESTIVAL !!!

Guest's picture
Guest

Without copy, I can get only Asian Film Festival. Where is the idea of "Partnership"? Don't tell me the color of chopstick.

so force for me >_<

miko1aj's picture
miko1aj
3097 pencils

are You a client? marketer?

Guest's picture
Guest

i think chopstick represent partnership (chopstick always needs to be pair)..
Anyway, i don't this is the best way to show.

Guest's picture
Guest

guys, morons, it's an asian (chopsticks) movie (popcorn) festival??? dimwits!!

sebarestless's picture
sebarestless
116 pencils

Orange wanted to put a logo on The Asian Film Festival poster and they accepted :P

Guest's picture
Guest

c quand meme une grosse merde de junior

sirvan's picture
sirvan
29870 pencils

This is pretty damn clever. And, unlike most of the ads around here, most likely REAL.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

This crap is the epitome of a first idea.

Puente's picture
Puente
2 pencils

It's excellent. One of the best displayed on this site in a long time.

TRICKY's picture
TRICKY
3921 pencils

idea is old but still it makes sense

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

bknowlden's picture
bknowlden
3647 pencils

This is one of those partnership ads that you're asked to just get done with already by your CD. I think this is a respectable little ad, nice job.

Guest's picture
Guest

You seem like a smart creative, how come you don't have any work on this site.

MindZoo's picture
MindZoo
119 pencils

I don't care about the connection between Orange and the film fest - I just really dig the chopstick/popcorn idea. Tastefully executed.
Also, it clearly states that Orange is a partner and makes them look responsible for this clever bit of advertising.

Toro's picture
Toro
1007 pencils

It does matter that you connect the brand with the content. People will remember the chopsticks with popcorn but forget Orange. Could be any brand sponsoring.

corporal_hicks's picture
corporal_hicks
365 pencils

Nice one. Clear.

erin montemurro's picture
erin montemurro
373 pencils

this one works for me - idea is clearly presented

how do like them apples

pork_eater's picture
pork_eater
662 pencils

Only Publicis can afford two copywriters for such a line...

Anyway, nothing new there. Quite disappointing coming out from publicis & orange.

Guest's picture
Guest

Not new....seen this idea in Reunion Island 2 years ago for QUICK "hamburguers restaurants" Chinese new year promotion...Publicis Paris boys should go out more from their "quartier" of the "Champs Elysée parade" ;-)

Guest's picture
Guest

very old idea.

Guest's picture
Guest

oh lala les francais :)

Guest's picture
Guest

yeah, nice idea

slimseni's picture
slimseni
85 pencils

First-class nonsense.

mk86's picture
mk86
84 pencils

Orange is a big brand. You don't really need a connection because everyone in Europe, etc knows what this is. It's like AT & T in the US, or Rogers in Canada. That said, I think this is nice, but not great or even eye-catching.

Meg

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