Advertising Agency: Publicis Conseil, France
Creative Director: Steve O'Leary
Art Director: Nicolas Ermakoff
Copywriter: Daniel Chandler
Copywriter: John Whelan
Photographer: Alain Courneau
Published: March 2009
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27 Comments
movie, asia - ok.
where's orange?
Think you'll find it in the bottom right hand corner... kinda stands out quite clearly... DUMBASS!
That's not the point. Where is the connection between the visual and the brand? You can slap any logo in this poster.
Why over complicate it by trying to put some deep connection between Orange and the visual. There is already a pretty firm connection between orange and the movie industry, plus the fact that the poster is in the Orange corporate colours of black and orange.
I think this is intended to be a simple corporate identity poster that viewers can understand at a glance, and I think it does this well.
ITS A SPONSOR OF THE FESTIVAL !!!
Without copy, I can get only Asian Film Festival. Where is the idea of "Partnership"? Don't tell me the color of chopstick.
so force for me >_<
are You a client? marketer?
http://www.mixcloud.com/miko1aj/
i think chopstick represent partnership (chopstick always needs to be pair)..
Anyway, i don't this is the best way to show.
guys, morons, it's an asian (chopsticks) movie (popcorn) festival??? dimwits!!
Orange wanted to put a logo on The Asian Film Festival poster and they accepted :P
c quand meme une grosse merde de junior
This is pretty damn clever. And, unlike most of the ads around here, most likely REAL.
+++
"I love some things, and don't love some other things."
This crap is the epitome of a first idea.
It's excellent. One of the best displayed on this site in a long time.
idea is old but still it makes sense
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
This is one of those partnership ads that you're asked to just get done with already by your CD. I think this is a respectable little ad, nice job.
--
brandon
www.brandonknowlden.com
You seem like a smart creative, how come you don't have any work on this site.
I don't care about the connection between Orange and the film fest - I just really dig the chopstick/popcorn idea. Tastefully executed.
Also, it clearly states that Orange is a partner and makes them look responsible for this clever bit of advertising.
It does matter that you connect the brand with the content. People will remember the chopsticks with popcorn but forget Orange. Could be any brand sponsoring.
Nice one. Clear.
this one works for me - idea is clearly presented
apples
Only Publicis can afford two copywriters for such a line...
Anyway, nothing new there. Quite disappointing coming out from publicis & orange.
Not new....seen this idea in Reunion Island 2 years ago for QUICK "hamburguers restaurants" Chinese new year promotion...Publicis Paris boys should go out more from their "quartier" of the "Champs Elysée parade" ;-)
very old idea.
oh lala les francais :)
yeah, nice idea
First-class nonsense.
Ever wondered why 'Gorilla' won a 'Lion'(at Cannes)?