Orange Blue: Beatles
Clothes with a history.
Advertising Agency: Agencia La Familia Santiago de Chile
Executive Creative Director: Miguel Ángel Barahona
Art Director: Rodrigo Portales
Copywriter: Nicolás Guzmán
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19 Comments
Spec work.............. No way the Beatles would give up their image for this company
Simply order them at a stock agency. You don't work that long in advertising, do you?
nice art, copy and concept.
simple and clear... good work...
path breaking route. and i mean it. it can change the face of the compay and i believe, the TG for this ad is amply available with meaningful economic size in every country.
btw, r u legally crear? beatles with orange blue? r these for real?
do i sound like a beatle fan? i'm not.
shahid
Very good concept... Beatles is worlds most heard band... This campaign will work wonders for them...
Excellent idea. There is no direct suggestion that the Beatles wore the brand's clothes - instead it is suggestive that someone in the crowd wears the brand, yet the promise is fulfilled. Nice.
~~this paranoid survived!~~
Do the Beatles lawyers consent to this. Shame on you for scam work.
Please, stop doing scam.
At least, do scam ads that could run if the client exist and had money.
A Beatles ad? Come on!!!
Trucheros, dejen ya de hacer avisitos de mierda.
Nadie les quita el derecho a hacer campañas para festivales, pero por lo menos hagan campañas que podrían publicar en el mundo real.
¿Los Beatles?
Por favor, tengan un poco de vergüenza.
Beatles???? again???? come on!!!
Both guests: Images are available at your local stock agency. Just pay them for the rights.
Obviously you don't work in advertising, or at least not long enough.
The mexican legislation is very different, you can´t buy a photo without buying also the rights for the artist.
If you'd been working in the bus for longer than it takes to knock up a scam, you'd know that buying an image only buys just that - the right to the image. It does not include the rights of any well-known people in that image unless they have signed a model release. The stock library will tell you as much.
Interesting you have not denied the campaign is scam, only expressed an - entirely incorrect - legal opinion. Run this and get sued. Then try suggesting others have not been in the business 'long enough'.
Regardless of whether or not the photo was picked up at a stock house, you just can't use a famous persons identity to sell a product. That is completely and utterly illegal
You guys are idiots....You can't use the image rights of famous people. What planet do you live on? SCAM SCAM SCAM.
There's a couple of live images of the Beatles on Getty alone. The rights would be included in the total cost that the website would've already negotiated
Nothing great.
Believe in Jesus - http://cargocollective.com/augustojesus
AND THE BUSH'S ADS OR OBAMA OR HITLER OR GANDHI OR CHAVEZ ....?????..... ETC, ETC, ETC... JAJA IDIOT'S
GOOD CAMPAING...
//There's a couple of live images of the Beatles on Getty alone. The rights would be included in the total cost that the website would've already negotiated//
Absolutely, positively not true. Any public figure or famous person who's dead and who has an "estate" (eg. John Lennon, Einstein or Marilyn Monroe) or who's alive and has a lawyer has to be negotiated with IN ADDITION to purchasing the photo. And I might add, messing with Beatles' images is really dangerous because they'll come after you with legal guns blazing.
BTW, images of presidents and the like, while technically still under the same law, are usually okay (or at least not sued over) because the politician doesn't want to make a big deal out of an ad.
(I'm a copyright and advertising lawyer, BTW).