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Published/Aired: 
December 2007

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Description: 

Buy shoes and win a house.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Illustrator: Sudip Mitra
Photographer: Sanjib Ghosh

Comments (10)

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Highest Rated

white widow's picture
white widow
Activity Score 137

Really sucks. first idea with a bad execution, sorry

jobo's picture
jobo
Activity Score 99

Am i missing something here?

panasit's picture
panasit
Activity Score 687

That's one hell of a sales promotion.

-Tung
--good idea is enemy of great idea

Corner Store's picture
Corner Store
Activity Score 229

It looks like these people didn't win a house instead they bought so many shoes that they figured they might as well build a house from the shoe boxes. If I want to win something I'll buy a lotto ticket not shoes. Why don’t they say something about the shoes?

Saltsea's picture
Saltsea
Activity Score 321

Nice idea, well done.

FlyingDogs's picture
FlyingDogs
Activity Score 968

Looks like O&M Kolkata's providing good competition to O&M Mumbai.

Gunner's picture
Gunner
Activity Score 24

If you loose enough times you can build a house out of the boxes? this sucks.

alfa's picture
alfa
Activity Score 2

buy a houses win a shoes

vurtomatic's picture
vurtomatic
Activity Score 364

Scam. No way would a tatical ad be done like that.

p_hollis's picture
p_hollis
Activity Score 34

Poor idea. What does a house made of shoe boxes have to do with winning a house? And a star burst? Kill 'em.

white widow's picture
white widow
Activity Score 137

Really sucks. first idea with a bad execution, sorry

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