Oral-b: Hiding, 3

You never know what could be hiding in your mouth.

Advertising Agency: Miami Ad School, São Paulo, Brazil
Creative Director: Paulo André Bione
Art Director: Pedro Martoli
Copywriter: Marcelo Miazzi
Photographer: Shutterstock
Published: July 2013


baliais's picture
2590 pencils

No.. it looks stupid

BLACKPIXEL's picture
468 pencils

not working

Shawali's picture
8442 pencils

I've seen some pretty lame ads from MAS on the front page, but this campaign takes the cake.

Uploading these ads is a disservice to the students who committed them as well as for MAS.

It cheerfully breaks the golden rule that is avoiding infamous figures such as dictators or terrorists in advertising. But it would have been OK if the concept behind it was great. Unfortunately, the idea itself is just plain stupid, almost an insult to the intelligence of the viewer. Unless the target audience are zombies and cannibals.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

monoliz's picture
1326 pencils

artwork is terrible, idea is worse

tracetk's picture
91 pencils

Orange text on pink background? It's like an optic illusion o.O and copy: ''you never know what's hiding inside your mouth'' is only a path to the actual idea, an insight, looks like they rushed a bit

Mick Fly's picture
Mick Fly
124 pencils

No. No idea here.

stke's picture
274 pencils

Jesus Christ. No.

kleenex's picture
37457 pencils

I know what is hiding in your teeth. ONE very crappy ad idea.

faissalo's picture
736 pencils

bad taste.

Nice init

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