Oral-B Glide Floss: Nessie

Nothing hides from Glide.

Advertising Agency: PKT, New York, USA
Creative Directors: Mark Ronquillo, Eddie Shieh
Art Director: Eddie Shieh
Copywriter: Mark Ronquillo
Illustrator: Rohitash Rao
Art Producer: Darielle Smolian
Published: January 2014

8 comments

NY Belfry's picture
NY Belfry
1045 pencils

I tend to be lenient with this sort of thing, but the art quality is really bad.

ateam's picture
ateam
177 pencils

school work?

GrumpyArtDirector's picture
GrumpyArtDirector
862 pencils

Nice sketch. Where's the final ad?

kleenex's picture
kleenex
29948 pencils

you are looking at it...

torontose's picture
torontose
393 pencils

???

macpics's picture
macpics
345 pencils

The idea is great! but copy suck....

someguy's picture
someguy
643 pencils

Copy not suck. Copy exactly what it should be.

But I just can't take any double page spreads for dental floss seriously. What awards shows did this run in?

olumaiye's picture
olumaiye
14 pencils

Copy couldnt be any better, ideas great, but. . . Suffers poor execution

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