Oral-B Essential Floss: Meat

Not even the tiniest spot is hard to find.

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Tony Goes
Art Director: Elias Carmo
Copywriter: Victor Martins
Illustrator: Pedro Jr
Photographer: Rogério Miranda
Published: October 2010

8 comments

luispiter's picture
luispiter
2756 pencils

its the better

twelve_noon's picture
twelve_noon
617 pencils

i think it's trying too hard. a relatively new way of communicating the benefit but not really convincing.

HappyHour's picture
HappyHour
2387 pencils

Yep, a bit forced. And can't you shoot a quick email to Publicis New York to make sure your line makes sense?

kulago's picture
kulago
101 pencils

weak and forced

Glut's picture
Glut
3947 pencils

they are not forced, perhaps the text doesn´t match the idea.

Reto1976's picture
Reto1976
24 pencils

Interesting approach. But why do I have to find a pair of meat to remove it?

Master Jack's picture
Master Jack
64 pencils

Interesting. Pity about the flaw in logic (having to find a matching pair)

wert's picture
wert
77 pencils

I think that something between your teeth is really easy to find because it bothers you and you want to take it inmediately.

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