Oral-B Dental Floss: Fish

Food, it's no use hiding.

Advertising Agency: Publicis Brasil Sao Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Hugo Rodrigues
Creative Directors: Hugo Rodrigues, Tony Goes
Copywriter: Rodrigo Strozenberg
Advertiser's Supervisor: Andres Lefebvre
Account Manager / Account Supervisor: Karin Kimura
Art Buyer: Selma Momosse
Art Director: Fabio Onofre
Illustrator: Gelmi
Photographer: Pedro Dimitrow/Gelmi

21 comments

valayamadvertising's picture
valayamadvertising
244 pencils

great idea defnetly attracts viewer

www.valayam.com

kbx911's picture
kbx911
924 pencils

now why didnt i think of this for the AOTW dental floss contest, damn, n1

You Are What You Expect

alexander_bickov's picture
alexander_bickov
3279 pencils

Simple

salamandos's picture
salamandos
1947 pencils

lovely..

Guest's picture
Guest

dental floss is the new hot wheels

AXAY555's picture
AXAY555
578 pencils

this is a good idea but without the title how can anyone know which animal is it..
it can b an alien or a pigeon or a dinosaur...

Guest's picture
Guest

even if you don't know the animal you get it. so it's good.

yoono's picture
yoono
115 pencils

VERY GOOOOOOOD JOB!!!!!! VERY SIMPLE!!!!!!!

Prof's picture
Prof
1453 pencils

done to death...

no really, the people who did it, died afterwards. another great loss for the creative community...

Quite really.

Dev Kumar's picture
Dev Kumar
834 pencils

Great work...

Guest's picture
Guest

very nice..

Guest's picture
Guest

See Archive, Volume 2, 2006.

The Sagem campaign, in the "audio & video" category.

Guest's picture
Guest

You don't get the visuals if not for the titles. Really made me laugh afterwards though. The Chicken visual looks creepy.

Guest's picture
Guest

Simple and effective way to communicate the usual idea.

Dental Thornhill's picture
Dental Thornhill
1 pencil

Very creative way to grab the viewer's attention for dental floss.

Provider of family, cosmetic and emergency dental care to families of Thornhill and Richmond Hill. We take gentle care of your whole family one smile at a time.

http://www.bcdentalcare.ca/EmergencyServices/tabid/473/Default.aspx
http://www.bcdentalcare.ca/CosmeticDentistry/tabid/471/Default.aspx
http://www.bcdentalcare.ca/NewPatients/tabid/472/Default.aspx

Guest's picture
Guest

This is so catchy! And funny, as well. :)

Nash Albacea's picture
Nash Albacea
22 pencils

Catchy and very funny. :p This would sell lots!

thaistylez's picture
thaistylez
224 pencils

these remind me about the coffee prints ad. But those are horizontal black screens

simply nice =]

checkhill's picture
checkhill
465 pencils

is that king kong?

shwetakarumbaiah's picture
shwetakarumbaiah
13 pencils

i like it

velle's picture
velle
1550 pencils

haha, it takes one line to make strong one very obvious, albeit exaggerated visual

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