Oral-B Dental Floss: Fish

Oral-B Dental Floss: Fish
Average: 6 (52 votes)

Food, it's no use hiding.

Advertising Agency: Publicis Brasil Sao Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Hugo Rodrigues
Creative Directors: Hugo Rodrigues, Tony Goes
Copywriter: Rodrigo Strozenberg
Advertiser's Supervisor: Andres Lefebvre
Account Manager / Account Supervisor: Karin Kimura
Art Buyer: Selma Momosse
Art Director: Fabio Onofre
Illustrator: Gelmi
Photographer: Pedro Dimitrow/Gelmi

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21 comments

valayamadvertising's picture
244 pencils
valayamadvertisingSaturday, July 18, 2009 - 14:07

great idea defnetly attracts viewer

www.valayam.com

www.valayam.com, www.valayam.com/blog

kbx911's picture
914 pencils
kbx911Saturday, July 18, 2009 - 15:48

now why didnt i think of this for the AOTW dental floss contest, damn, n1

You Are What You Expect

alexander_bickov's picture
3321 pencils
alexander_bickovSunday, July 19, 2009 - 03:33

Simple

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

salamandos's picture
1871 pencils
salamandosSunday, July 19, 2009 - 06:05

lovely..

Guest's picture
GuestSunday, July 19, 2009 - 09:17

dental floss is the new hot wheels

AXAY555's picture
574 pencils
AXAY555Sunday, July 19, 2009 - 15:23

this is a good idea but without the title how can anyone know which animal is it..
it can b an alien or a pigeon or a dinosaur...

Guest's picture
GuestSunday, July 19, 2009 - 15:52

even if you don't know the animal you get it. so it's good.

yoono's picture
113 pencils
yoonoSunday, July 19, 2009 - 21:01

VERY GOOOOOOOD JOB!!!!!! VERY SIMPLE!!!!!!!

Prof's picture
1495 pencils
ProfMonday, July 20, 2009 - 04:24

done to death...

no really, the people who did it, died afterwards. another great loss for the creative community...

Quite really.

Dev Kumar's picture
834 pencils
Dev KumarMonday, July 20, 2009 - 10:14

Great work...

Guest's picture
GuestMonday, July 20, 2009 - 11:58

very nice..

Guest's picture
GuestMonday, July 20, 2009 - 14:05

See Archive, Volume 2, 2006.

The Sagem campaign, in the "audio & video" category.

Guest's picture
GuestTuesday, July 21, 2009 - 08:48

You don't get the visuals if not for the titles. Really made me laugh afterwards though. The Chicken visual looks creepy.

Guest's picture
GuestWednesday, July 22, 2009 - 06:14

Simple and effective way to communicate the usual idea.

Dental Thornhill's picture
1 pencil
Dental ThornhillFriday, July 24, 2009 - 00:09

Very creative way to grab the viewer's attention for dental floss.

Provider of family, cosmetic and emergency dental care to families of Thornhill and Richmond Hill. We take gentle care of your whole family one smile at a time.

http://www.bcdentalcare.ca/EmergencyServices/tabid/473/Default.aspx
http://www.bcdentalcare.ca/CosmeticDentistry/tabid/471/Default.aspx
http://www.bcdentalcare.ca/NewPatients/tabid/472/Default.aspx

Guest's picture
GuestFriday, July 24, 2009 - 22:48

This is so catchy! And funny, as well. :)

Nash Albacea's picture
22 pencils
Nash AlbaceaFriday, July 24, 2009 - 22:51

Catchy and very funny. :p This would sell lots!

thaistylez's picture
222 pencils
thaistylezSaturday, March 13, 2010 - 15:34

these remind me about the coffee prints ad. But those are horizontal black screens

simply nice =]

checkhill's picture
465 pencils
checkhillWednesday, March 24, 2010 - 07:44

is that king kong?

shwetakarumbaiah's picture
13 pencils
shwetakarumbaiahTuesday, May 11, 2010 - 09:23

i like it

velle's picture
1556 pencils
velleWednesday, November 3, 2010 - 08:31

haha, it takes one line to make strong one very obvious, albeit exaggerated visual