Oral-B Dental Floss: Fish
Food, it's no use hiding.
Advertising Agency: Publicis Brasil Sao Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Hugo Rodrigues
Creative Directors: Hugo Rodrigues, Tony Goes
Copywriter: Rodrigo Strozenberg
Advertiser's Supervisor: Andres Lefebvre
Account Manager / Account Supervisor: Karin Kimura
Art Buyer: Selma Momosse
Art Director: Fabio Onofre
Illustrator: Gelmi
Photographer: Pedro Dimitrow/Gelmi
21 Comments
great idea defnetly attracts viewer
www.valayam.com
www.valayam.com, www.valayam.com/blog
now why didnt i think of this for the AOTW dental floss contest, damn, n1
You Are What You Expect
Simple
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
lovely..
dental floss is the new hot wheels
this is a good idea but without the title how can anyone know which animal is it..
it can b an alien or a pigeon or a dinosaur...
even if you don't know the animal you get it. so it's good.
VERY GOOOOOOOD JOB!!!!!! VERY SIMPLE!!!!!!!
done to death...
no really, the people who did it, died afterwards. another great loss for the creative community...
Quite really.
Great work...
very nice..
See Archive, Volume 2, 2006.
The Sagem campaign, in the "audio & video" category.
You don't get the visuals if not for the titles. Really made me laugh afterwards though. The Chicken visual looks creepy.
Simple and effective way to communicate the usual idea.
Very creative way to grab the viewer's attention for dental floss.
Provider of family, cosmetic and emergency dental care to families of Thornhill and Richmond Hill. We take gentle care of your whole family one smile at a time.
http://www.bcdentalcare.ca/EmergencyServices/tabid/473/Default.aspx
http://www.bcdentalcare.ca/CosmeticDentistry/tabid/471/Default.aspx
http://www.bcdentalcare.ca/NewPatients/tabid/472/Default.aspx
This is so catchy! And funny, as well. :)
Catchy and very funny. :p This would sell lots!
these remind me about the coffee prints ad. But those are horizontal black screens
simply nice =]
is that king kong?
i like it
haha, it takes one line to make strong one very obvious, albeit exaggerated visual