Oral-B Dental Floss: Chicken

Food, it's no use hiding.

Advertising Agency: Publicis Brasil Sao Paulo, Brazil
Chief Creative Officer / Executive Creative Director: Hugo Rodrigues
Creative Directors: Hugo Rodrigues, Tony Goes
Copywriter: Rodrigo Strozenberg
Advertiser's Supervisor: Andres Lefebvre
Account Manager / Account Supervisor: Karin Kimura
Art Buyer: Selma Momosse
Art Director: Fabio Onofre
Illustrator: Gelmi
Photographer: Pedro Dimitrow/Gelmi

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17 comments

Guest's picture
Guest

who eats chicken eyeballs? seriously, wtf is going on in brazil?
otherwise, nice adaptation of this meme (slit of info on bank canvas).

mrckais's picture
mrckais
415 pencils

the chicken is hidden, nobody is talking about eat chicken eyeballs

mrckais

ivan's picture
ivan

I think they are talking about a piece of chicken left in your teeth.

Ivan Raszl, admin of AotW

Guest's picture
Guest

never had a chicken eyeball stuck in _my_ teeth. i just don't understand WHY THE EYES??

Adaddicted's picture
Adaddicted
3435 pencils

Absolutely!

withalltherespects

Guest's picture
Guest

This was done for some slim mobile phone that falls between the floor boards or couch.

Guest's picture
Guest

that's completely different dude... come on!

Guest's picture
Guest

it's OK!. The idea is acceptable.

AXAY555's picture
AXAY555
578 pencils

u cannot understand which animal is it unless u read d title

Guest's picture
Guest

duh you can't realllly tell. then it would be head line repeat visual. make the reader feel like they made a small accomplishment by figuring out what it is.

federo's picture
federo
781 pencils

the chicken is hidden, I presume he´s afraid of been discovered

Guest's picture
Guest

it may be a turkey's eyeball too

Chopper's picture
Chopper
1015 pencils

10, if six millimeters less.

CurryJ's picture
CurryJ
955 pencils

The food's hiding!!!!! When you hide, you look through a gap in your hiding place to see if you're spotted. Seriously, why's everyone taking it so literally.....

================================================
I think; therefore I am

Guest's picture
Guest

you're right.. stupid comments.

Guest's picture
Guest

was cannes 2009 guys

kaustubhmax's picture
kaustubhmax
55 pencils

great execution....I luv u !!

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