Oral-B: Cigarette

Don't let your breath tell a story.
Oral-B CrossAction Pro-Health with Tongue Cleaner.

Advertising School: Academy of Art University, San Francisco, USA
Art Director / Copywriter: Hansley Kasih
Additional credits / Instructor: Ellen Shakespeare


Gi_bo's picture
1385 pencils

"Don´t let your breath tell a story"?. Its a bad tagline for this visual. And the visual is not anything new. And if its laid vertically for the magazine I dont understand why you narrow it down to the very inner part of the pages. Not impressive, to tell you the truth, at least not in my opinion.


hansley's picture
25 pencils

It is placed vertically so that when you open the page, it is as if you are opening a mouth. Please see the magazine placement here: http://goo.gl/IjK4W

Gi_bo's picture
1385 pencils

It makes no difference. And I already knew.


pierrelastname's picture
2869 pencils

no no no

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