Oral-B: Chicken

Don't let it escape.

Advertising Agency: Publicis, Brazil
Creative Directors: Hugo Rodrigues, Leo Macias
Copywriter: Guilherme Nesti
Art Director / Illustrator: Eduardo Pastor
Photographer: Thiago Antonovas
Art Buyer: Selma Momosse
Account Supervisor: Carolina Amaral
Advertiser's Supervisor: Danielle Panissa, Luis Siqueira, Luciana Soubihe, Gabriel Razzotti, Guillermo Rivera Rio, Juan Lavista
Account Manager: Daniela Keller
Production: Rita Vilarim, Thiago Loureiro, Emerson Russo
Post Production: Burti Hd And Arizona

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12 comments

certaintly's picture
certaintly
4060 pencils

wouldnt you want to let it escape? let it go?

macluvin's picture
macluvin
397 pencils

i was thinking the same thing.

vidya.shankaran's picture
vidya.shankaran
724 pencils

I thought so too.. shouldn't you ideally get rid of them, than tying it down with floss? also reminds me of "Cut-the-rope" Android App.

certaintly's picture
certaintly
4060 pencils

with this visual youre saying "dont let it escape, trap your food"

kleenex's picture
kleenex
26978 pencils

Art is the oly good thing.

Fera Groove's picture
Fera Groove
196 pencils

Don't let it escape.
Keep it there, in between your teeth.

mark3r's picture
mark3r
1940 pencils

There has to be some kind of translation issue here.

:::MARK3R:::

cvchitale's picture
cvchitale
1238 pencils

bloody cynicals....idiots...
for me its clear that the food stuck between ur mouth cznt escape...coz of the floss....stop being such whining arses

Roshan Quintus's picture
Roshan Quintus
669 pencils

Verb
Break free from confinement or control.
Noun
An act of breaking free from confinement or control.
Synonyms
verb. flee - run away - evade - get away - elude - avoid
noun. flight - getaway - rescue - salvation

food stuck between ur mouth ? yes if food is floating.

bite me

eins-eins-null's picture
eins-eins-null
867 pencils

as (nearly) everybody else wrote: bad. it just HAS to be misunderstood, the picture as well as the text.

cvchitale's picture
cvchitale
1238 pencils

OOh that means...with a cynical mind now one should sit with a dictionary....carve the ass of a meaning out of each word written and then judege the Ad....haaaah. Superawesome dumb

eins-eins-null's picture
eins-eins-null
867 pencils

kid, you're tangling up in your own thoughts

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