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11 comments

.nl's picture
.nl
207 pencils

I don't keep it in my mouth anyway, and don't keep my eyes to long on this ad.

Bad taste.

Ok, 5 people working on this and no one had a clear moment?

bknowlden's picture
bknowlden
3647 pencils

Sorry I agree, I am putting horrible rotten food with Oral B. It's so gross I'm no seeing the product as a solution.
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brandon

Ola's picture
Ola
34 pencils

its a dental floss ad guys!

.nl's picture
.nl
207 pencils

I see a tooth-brush. If this is a dental floss ad... the ad is even worse. Ogilvy u can do much better than this.

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

horrible. negative product associations formed.

MADE in the USA's picture
MADE in the USA
434 pencils

I think I’m gunna hurl.

m2e's picture
m2e
6 pencils

I actually quite like them. But maybe it's because i grew up with my parents saying "not brushing your teeth is like not washing the dishes. would you eat on dirty dishes?"

bknowlden's picture
bknowlden
3647 pencils

m2e - were your parents copywriters? Because I like that line much better.
--
brandon

stsanto's picture
stsanto
672 pencils

Hey... hmm.. how come I like this?
I don't like gross photo too,.. but this idea is superb ! and the quality of the photo, c'mon guys.. this deserves a thumb up ! (at least from a hand).

.nl's picture
.nl
207 pencils

Try to hard to be different. Big thumb down.

Hadrons's picture
Hadrons
5743 pencils

Not working for me.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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