Optics Schilling: Pill
See better.
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Fernando Cuevas
Art Director: Gonzalo Muñoz
Illustrator: Gorila Studio
Account Manager: Alexis Sfeir
18 Comments
hmmmmmmmm!?
it is funny!! i like it
| Everartz |
It took me a second, but I like it. Clear benefit.
firs i saw two golf clubs and a ball
perhaps i need shilling help :)
no
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Its hard to get it.
Not very good...why a tablet??
Excellent idea. Just great. It's extremely hard have such idea occurred. Simple and striking to the point. Very billboardish. Minus is that it doesn't need a three executions perhaps.
It helps you to find things? Or what is the concept?
Magnifies and sharpens probably which is supported by striking metaphor of stretched sling. You almost can feel that an object will hit You in a face in a minute.
Very good.
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Nice art. Good -not excellent, only good- concept
makes no sense
I like the execution, but I find that you need to see the other three in order to undestand the concept. It's just my opinion.
??? ok...
am an advertising junkie | read my flog at http://www.desicreative.com/forum
I like this series of adverts. I got the point immediately. But then agian, I may need a pair of glasses...
now I could see the 5mg label :D
it took me a minute to figure this out to be eyeglass frames. thought it was 2 golf clubs and an aspirin.