Optics Schilling: Pill

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Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Fernando Cuevas
Art Director: Gonzalo Muñoz
Illustrator: Gorila Studio
Account Manager: Alexis Sfeir

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18 comments

wildbore's picture
wildbore
749 pencils

hmmmmmmmm!?

everartz's picture
everartz
7589 pencils

it is funny!! i like it

| Everartz |

thedesignaddict's picture
thedesignaddict
5202 pencils

It took me a second, but I like it. Clear benefit.

satrianee's picture
satrianee
3748 pencils

firs i saw two golf clubs and a ball

perhaps i need shilling help :)

second_creator's picture
second_creator
754 pencils

no

copywriter

pulchinela's picture
pulchinela
1017 pencils

Its hard to get it.

Phil Lestino's picture
Phil Lestino
1660 pencils

Not very good...why a tablet??

miko1aj's picture
miko1aj
3100 pencils

Excellent idea. Just great. It's extremely hard have such idea occurred. Simple and striking to the point. Very billboardish. Minus is that it doesn't need a three executions perhaps.

Dzsoi's picture
Dzsoi
5114 pencils

It helps you to find things? Or what is the concept?

miko1aj's picture
miko1aj
3100 pencils

Magnifies and sharpens probably which is supported by striking metaphor of stretched sling. You almost can feel that an object will hit You in a face in a minute.

mikeelrapido's picture
mikeelrapido
1929 pencils

Very good.

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ZAPATABLOOD's picture
ZAPATABLOOD
30 pencils

Nice art. Good -not excellent, only good- concept

salamandos's picture
salamandos
1947 pencils

makes no sense

perromalo's picture
perromalo
429 pencils

I like the execution, but I find that you need to see the other three in order to undestand the concept. It's just my opinion.

ek kanya's picture
ek kanya
814 pencils

??? ok...

am an advertising junkie | read my flog at http://www.desicreative.com/forum

kgeiger's picture
kgeiger
6843 pencils

I like this series of adverts. I got the point immediately. But then agian, I may need a pair of glasses...

cruzialx's picture
cruzialx
194 pencils

now I could see the 5mg label :D

Ed Rapport's picture
Ed Rapport
724 pencils

it took me a minute to figure this out to be eyeglass frames. thought it was 2 golf clubs and an aspirin.

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