Ópticas Schilling: January
Not always what you see, is really what it is.
Valparaíso January 1st, 12:08 am
Advertising Agency: Unitas/RNL, Santiago
Executive Creative Director: Pancho González
Creative Directors: Francisco Rojas
Art Director: Francisco Rojas
Copywriters: Armando Macchi, Javier Espinoza


14 comments
hate the copy...hate it!
- Life Feeds on Life -
needlessly smug
The cpopy is caught up in translation. As standalone ads the artwork is in no-man's-land. I don't want to dismiss it as a lousy idea because it might have had to say something different in the native language, in this case, Spannish.
WTF?????
they showed me a picture & i laughed
dignity has never been photographed
ok if we that we work in the industry dont get what is all about in an instant ..how do we expect consumers to do so???
JAAJJAJAJA, PAREMOS CON EL TRUCHO PANCHITO, NO TRATE TANTO. / FAKE AD.
Fomeque, la redacción podría haber sido un poco mas precisa
Complicated, enigmatic...not in a good way
I didn't got the idea,
can sombody please explain
they are saying that a person who has vision problems, just see the spot lights from a firework show on new years eve... If they would put New Youk and not Valparaiso, would be more understandible for all.
Nice ad!
Not always what you think is really what you show.
hello, Not always what you see, is really what it is. But what i am seeing now is what i am seeing now.
okey smart arse show your brilliance!!!
Yoda wrote the copy?