Ópticas Schilling: January
Average: 6 (19 votes)

Not always what you see, is really what it is.
Valparaíso January 1st, 12:08 am

Advertising Agency: Unitas/RNL, Santiago
Executive Creative Director: Pancho González
Creative Directors: Francisco Rojas
Art Director: Francisco Rojas
Copywriters: Armando Macchi, Javier Espinoza

14 comments

thefakehuman's picture
410 pencils
thefakehuman

hate the copy...hate it!

- Life Feeds on Life -

Guest's picture
Guest

needlessly smug

Dev Kumar's picture
834 pencils
Dev Kumar

The cpopy is caught up in translation. As standalone ads the artwork is in no-man's-land. I don't want to dismiss it as a lousy idea because it might have had to say something different in the native language, in this case, Spannish.

tirthomitro's picture
2254 pencils
tirthomitro

WTF?????

they showed me a picture & i laughed
dignity has never been photographed

mpared's picture
570 pencils
mpared

ok if we that we work in the industry dont get what is all about in an instant ..how do we expect consumers to do so???

Guest's picture
Guest

JAAJJAJAJA, PAREMOS CON EL TRUCHO PANCHITO, NO TRATE TANTO. / FAKE AD.

Guest's picture
Guest

Fomeque, la redacción podría haber sido un poco mas precisa

DarkSide's picture
1063 pencils
DarkSide

Complicated, enigmatic...not in a good way

Guest's picture
Guest

I didn't got the idea,
can sombody please explain

Spider's picture
284 pencils
Spider

they are saying that a person who has vision problems, just see the spot lights from a firework show on new years eve... If they would put New Youk and not Valparaiso, would be more understandible for all.

Nice ad!

Chopper's picture
1015 pencils
Chopper

Not always what you think is really what you show.

Guest's picture
Guest

hello, Not always what you see, is really what it is. But what i am seeing now is what i am seeing now.

Guest's picture
Guest

okey smart arse show your brilliance!!!

hari.'s picture
375 pencils
hari.

Yoda wrote the copy?