Optics Schilling. See better
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Directors: César Ojeda
Copywriter: César Ojeda
Photographer: Pato Pescetto
Retoucher: Michael Burgos
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25 Comments
Not bad at all!
I love it. Great impact. Clear and clean.
These birds are not suppose to use glasses. I get that you will have a great vision like these guys but....... they dont need glasses.
What glasses?
Do you actually see the "glasses"?
duhhh! its a lab-eye-glass shop ad.
you are right "picopalqlea" but in this case these birds look better because of the SCHILLING and no one have noticed before... (thats what i think ;) ) i really love the concept!
sorry my english...
respect for the photography .. idea is good to me the execution sold it up... although the photo shop touches could have being better ..
Great photo of the bird. Great photoshop of the glasses...but for me it wasn’t clear straight away that they were glasses (excuse the pun). Maybe a very slight shadow around the rim of the glasses would work?
About the shadow around the rim of the glasses, look for (a phrasal verb!!, again!!) my two comments on the next ad...
really nice idea
very nice, great idea
really good idea but need "more a minute" to understand for non-ad people
un aguila por la vista.. q vuelta q le dieron.. puag.
La mentira bien escrita suele ser corajuda.
good art
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beautifully creative
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i get the owl having glasses being a symbol of wisdom. but i don't get the connection between an eagle and glasses.
very nice, beautiful, great impact.
HASTA QUE LO LOGRÓ!
WHAT IS WRONG WITH YOU PEOPLE? THIS CAMPAIGN DOES NOT NEED THE GLASSES TO SHOW. OTHERWISE, IT WOULD BE SO VERY LITERAL, RIGHT? IT IS SUPPOSED A 'GIVEN' ELEMENT IN THE IDEA. DUH!!!
nice idea, but already done. the only difference was the frame had lenses too.
the Owl was good. This Eagle however is Kickass Good!
Nothing symbolizes sharp eyesight more than the king of birds.
Well Done.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
second idea
Good idea and execution
very nice, Clear and clean.
Right between the eyes. Short, sharp, understated bullseye. Brilliant.