Opticas Schilling: Eagle

Optics Schilling. See better

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Directors: César Ojeda
Copywriter: César Ojeda
Photographer: Pato Pescetto
Retoucher: Michael Burgos

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25 comments

adabortion's picture
adabortion
615 pencils

Not bad at all!

silvi's picture
silvi
4172 pencils

I love it. Great impact. Clear and clean.

picopalqlea's picture
picopalqlea
999 pencils

These birds are not suppose to use glasses. I get that you will have a great vision like these guys but....... they dont need glasses.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

What glasses?
Do you actually see the "glasses"?

picopalqlea's picture
picopalqlea
999 pencils

duhhh! its a lab-eye-glass shop ad.

Guest's picture
Guest

you are right "picopalqlea" but in this case these birds look better because of the SCHILLING and no one have noticed before... (thats what i think ;) ) i really love the concept!
sorry my english...

maashookshee's picture
maashookshee
414 pencils

respect for the photography .. idea is good to me the execution sold it up... although the photo shop touches could have being better ..

J Designer's picture
J Designer
2420 pencils

Great photo of the bird. Great photoshop of the glasses...but for me it wasn’t clear straight away that they were glasses (excuse the pun). Maybe a very slight shadow around the rim of the glasses would work?

Re Dator's picture
Re Dator
28 pencils

About the shadow around the rim of the glasses, look for (a phrasal verb!!, again!!) my two comments on the next ad...

Cheloveco's picture
Cheloveco
54 pencils

really nice idea

Guest's picture
Guest

very nice, great idea

hagemony's picture
hagemony
335 pencils

really good idea but need "more a minute" to understand for non-ad people

perimosh's picture
perimosh
24 pencils

un aguila por la vista.. q vuelta q le dieron.. puag.

La mentira bien escrita suele ser corajuda.

bhu's picture
bhu
35 pencils

good art

CopyRight's picture
CopyRight
715 pencils

beautifully creative

Guest's picture
Guest

i get the owl having glasses being a symbol of wisdom. but i don't get the connection between an eagle and glasses.

Guest's picture
Guest

very nice, beautiful, great impact.

Guest's picture
Guest

HASTA QUE LO LOGRÓ!

adabortion's picture
adabortion
615 pencils

WHAT IS WRONG WITH YOU PEOPLE? THIS CAMPAIGN DOES NOT NEED THE GLASSES TO SHOW. OTHERWISE, IT WOULD BE SO VERY LITERAL, RIGHT? IT IS SUPPOSED A 'GIVEN' ELEMENT IN THE IDEA. DUH!!!

Guest's picture
Guest

nice idea, but already done. the only difference was the frame had lenses too.

Migzter13's picture
Migzter13
973 pencils

the Owl was good. This Eagle however is Kickass Good!
Nothing symbolizes sharp eyesight more than the king of birds.
Well Done.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

second idea

willy wonka's picture
willy wonka
137 pencils

Good idea and execution

xezadaca's picture
xezadaca
85 pencils

very nice, Clear and clean.

CuriousPencil's picture
CuriousPencil
4227 pencils

Right between the eyes. Short, sharp, understated bullseye. Brilliant.

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