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Opticas Schilling: Eagle

Opticas Schilling: Eagle
Your rating: None Average: 6.9 (45 votes)

Optics Schilling. See better

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Directors: César Ojeda, Michael Burgos
Copywriter: César Ojeda
Photographer: Pato Pescetto
Retoucher: Michael Burgos

Comments

adabortion's picture 559 pencils

Not bad at all!

silvi's picture 1464 pencils

I love it. Great impact. Clear and clean.

picopalqlea's picture 577 pencils

These birds are not suppose to use glasses. I get that you will have a great vision like these guys but....... they dont need glasses.

Jet Propulsion Lab's picture 10602 pencils

What glasses?
Do you actually see the "glasses"?

picopalqlea's picture 577 pencils

duhhh! its a lab-eye-glass shop ad.

Guest's picture

you are right "picopalqlea" but in this case these birds look better because of the SCHILLING and no one have noticed before... (thats what i think ;) ) i really love the concept!
sorry my english...

maashookshee's picture 390 pencils
8

respect for the photography .. idea is good to me the execution sold it up... although the photo shop touches could have being better ..

J Designer's picture 307 pencils

Great photo of the bird. Great photoshop of the glasses...but for me it wasn’t clear straight away that they were glasses (excuse the pun). Maybe a very slight shadow around the rim of the glasses would work?

Re Dator's picture 14 pencils

About the shadow around the rim of the glasses, look for (a phrasal verb!!, again!!) my two comments on the next ad...

Cheloveco's picture 40 pencils
6

really nice idea

Guest's picture
10

very nice, great idea

hagemony's picture 270 pencils

really good idea but need "more a minute" to understand for non-ad people

perimosh's picture 18 pencils

un aguila por la vista.. q vuelta q le dieron.. puag.

La mentira bien escrita suele ser corajuda.

bhu's picture 11 pencils
adD_man's picture 214 pencils

beautifully creative

Dzsoi's picture 4558 pencils

You may interpret as this: they don't need glasses but they wear Schilling in order to look better.

Guest's picture

i get the owl having glasses being a symbol of wisdom. but i don't get the connection between an eagle and glasses.

Guest's picture

very nice, beautiful, great impact.

Guest's picture

HASTA QUE LO LOGRÓ!

adabortion's picture 559 pencils

WHAT IS WRONG WITH YOU PEOPLE? THIS CAMPAIGN DOES NOT NEED THE GLASSES TO SHOW. OTHERWISE, IT WOULD BE SO VERY LITERAL, RIGHT? IT IS SUPPOSED A 'GIVEN' ELEMENT IN THE IDEA. DUH!!!

Guest's picture

nice idea, but already done. the only difference was the frame had lenses too.

Migzter13's picture 155 pencils
8

the Owl was good. This Eagle however is Kickass Good!
Nothing symbolizes sharp eyesight more than the king of birds.
Well Done.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

second idea

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