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Cableway

Agency: 
Published/Aired: 
June 2010
Description: 

The sun surprises
it always comes across.
Protect Yourself.
Optics Schilling
See better

Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Directors: William Araya, Armando Macchi
Art Director: William Araya
Copywriter: Armando Macchi
Account manager: Alexis Sfeir

Comments (8)

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Highest Rated

TommyO's picture
TommyO
Activity Score 1866

Why should I protect myself from the sun while I'm in there?

Guest's picture
Guest

hhhhhhhhhhhhhhhhhhhhhhhhhhhhhh

funky_frogii's picture
funky_frogii
Activity Score 2536

dangerous?

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

are you serious?

philippertl's picture
philippertl
Activity Score 656

I think the idea is weak and the execution too. What's the value for the consumer in that?

Guest's picture
Guest

Terrible copy, weak concept.

Jupiter's picture
Jupiter
Activity Score 547

this reminds me of a toothpaste (whitening) ad ;-#

commenting just to gather more pencils:-)

Guest's picture
Guest

Buena armando, quedó muy buena. Bravo!
Javo

TommyO's picture
TommyO
Activity Score 1866

Why should I protect myself from the sun while I'm in there?

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