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Nutella

Agency: 
Published/Aired: 
September 2011
Description: 

At least he looks smart.
Opticana's new kids collection.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Galia Kedem
Copywriter: Yoav Hebel

Comments (9)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

what a lame joke. sorry, I don't care for an insult.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture
morse
Activity Score 17364

I've seen this concept before I'm sure.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dbor's picture
dbor
Activity Score 1455

Ugly kid.

kleenex's picture
kleenex
Activity Score 43371

junk ads...

cmb's picture
cmb
Activity Score 1406

Eating a whole jar of Nutella IS smart

mr.x's picture
mr.x
Activity Score 998

simply horrible photos. same kid in all the ads. what the hell...

Chris Inton's picture
Chris Inton
Activity Score 29

Wow. Insult the child and ask the parents to buy the product? Was this ever approved or something picked up from the reject pile?

mitali prasad's picture
mitali prasad
Activity Score 458

oh......god...i know same kid in all the campaigns! phew!

thoughtsnwords's picture
thoughtsnwords
Activity Score 20

He ain't dumb here.

Hadrons's picture
Hadrons
Activity Score 6017

what a lame joke. sorry, I don't care for an insult.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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