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Fishbowl

Agency: 
Published/Aired: 
September 2011
Description: 

At least he looks smart.
Opticana's new kids collection.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Galia Kedem
Copywriter: Yoav Hebel

Comments (7)

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Highest Rated

Sjobs94's picture
Sjobs94
Activity Score 80

good

gioborde's picture
gioborde
Activity Score 1387

Ok, i really like the idea here, made me laugh. but make an effort to at least change the character. Always the same one??? c,mon

GiBo

mitali prasad's picture
mitali prasad
Activity Score 458

gi_bo...i ddin't get it actually to be honest..pls explain?

gioborde's picture
gioborde
Activity Score 1387

Mitali, this is actually a joke told in a quite flat way. The kid does stupid things, revealing the fact that he is actually not smart..but with glasses, one would assume he´s smart. hence the tag "at least he looks smart". So they actually repeated the kid, the glasses, and very much the fact of the situations being forced..overal.

GiBo

Baelin's picture
Baelin
Activity Score 273

Moral of the story: Brain-dead children wear Opticana.

Chris Inton's picture
Chris Inton
Activity Score 29

Target market: Parents of stupid kids. Righttt.. Good luck with the sales.

Hadrons's picture
Hadrons
Activity Score 6017

Shame on the client that approved slamming his clientele.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Sjobs94's picture
Sjobs94
Activity Score 80

good

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