Opticana Eye wear: Nutella

At least he looks smart.
Opticana's new kids collection.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Galia Kedem
Copywriter: Yoav Hebel
Published: September 2011

9 comments

morse's picture
morse
16530 pencils

I've seen this concept before I'm sure.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dbor's picture
dbor
1455 pencils

Ugly kid.

kleenex's picture
kleenex
34103 pencils

junk ads...

cmb's picture
cmb
1406 pencils

Eating a whole jar of Nutella IS smart

mr.x's picture
mr.x
974 pencils

simply horrible photos. same kid in all the ads. what the hell...

Chris Inton's picture
Chris Inton
29 pencils

Wow. Insult the child and ask the parents to buy the product? Was this ever approved or something picked up from the reject pile?

mitali prasad's picture
mitali prasad
408 pencils

oh......god...i know same kid in all the campaigns! phew!

thoughtsnwords's picture
thoughtsnwords
20 pencils

He ain't dumb here.

Hadrons's picture
Hadrons
5991 pencils

what a lame joke. sorry, I don't care for an insult.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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