Opticana Eye wear: Fishbowl

At least he looks smart.
Opticana's new kids collection.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Galia Kedem
Copywriter: Yoav Hebel
Published: September 2011

7 comments

Gi_bo's picture
Gi_bo
1385 pencils

Ok, i really like the idea here, made me laugh. but make an effort to at least change the character. Always the same one??? c,mon

GiBo

mitali prasad's picture
mitali prasad
408 pencils

gi_bo...i ddin't get it actually to be honest..pls explain?

Gi_bo's picture
Gi_bo
1385 pencils

Mitali, this is actually a joke told in a quite flat way. The kid does stupid things, revealing the fact that he is actually not smart..but with glasses, one would assume he´s smart. hence the tag "at least he looks smart". So they actually repeated the kid, the glasses, and very much the fact of the situations being forced..overal.

GiBo

Baelin's picture
Baelin
277 pencils

Moral of the story: Brain-dead children wear Opticana.

Chris Inton's picture
Chris Inton
29 pencils

Target market: Parents of stupid kids. Righttt.. Good luck with the sales.

Hadrons's picture
Hadrons
5743 pencils

Shame on the client that approved slamming his clientele.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Sjobs94's picture
Sjobs94
56 pencils

good

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