Opticana Eye wear: Dog food

At least he looks smart.
Opticana's new kids collection.

Advertising Agency: Mccann Erickson, Tel-Aviv, Israel
Creative Director: Nir Levi
Art Director: Galia Kedem
Copywriter: Yoav Hebel
Published: September 2011


Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Oh yeah first make a bad joke about him than expect me to buy glasses from you.

mitali prasad's picture
mitali prasad
408 pencils

yeah.....right...jaap grolleman.completely agree with u...

Chris Inton's picture
Chris Inton
29 pencils

Wow. Insult the child and ask the parents to buy the product? Was this ever approved or something picked up from the reject pile?

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