Optica Caroni: War

Advertising Agency: DRAFTFCB Caracas, Venezuela
Creative Directors: Macoco Moreira, Carlos Rusconi
Art Directors: Daniel Caiman Méndez, Francisco Kalatayú Jimenez
Copywriter: Diógenes Méndez
Photographer: Harold Gonzalez
Sculptures: Francisco Kalatayú Jimenez, Daniel Caiman Méndez
Published: November 2008

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21 comments

AdvMan's picture
AdvMan
299 pencils

What's That? :)
It's a very absurd

davvit's picture
davvit
18 pencils

they probably were stoned while doing this

Advertising Pawn's picture
Advertising Pawn
419 pencils

Original approach.

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Guest's picture
Guest

No esta mal el arte, pero sin idea ni concepto de nada sirve.

elnietodeNicho's picture
elnietodeNicho
360 pencils

el concepto es muy claro, protege a tus ojos del sol. se me hace un approach diferente y original pero la idea no es la gran cosa.

Guest's picture
Guest

Approach diferente?? Esa es la función básica de los lentes de sol!!!

Guest's picture
Guest

My assumption is that those eyeballs are using sunglasses from a shop called Caroni to protect themselves from the sun. But, why would that make me go to Caroni to buy a pair of shades, I've no idea at all :))

Guest's picture
Guest

Eye see what they have one.

This is -almost- better than the ad.

izmild's picture
izmild
770 pencils

I don't have any idea to say it! Protect eye from sunny sun, is it?

annasamara's picture
annasamara
79 pencils

Oh, come on. It is hilarious :) Makes me want a new pare of sunglasses. But I agree, I am not sure the brand is used very effectively.
The logo feels like an after thought. I can just hear it now: "well the client insists we use their stupid logo,
so I guess we can stick it here in the corner."
If I was driving on the highway at 85 mils per hour (i am a fast driver :) no way would I would pay attention to the logo.

Annya A. Uslontseva
Graphic Designer

www.auadesign.com

Guest's picture
Guest

three eyeballs?

Bundy Agency's picture
Bundy Agency
597 pencils

Did anyone see the coke zero spot with the two eyeballs and the tongue?

That just sounded like i was trying to start a joke,
Did you hear the one about the baby seal that walked into a club

ivan's picture
ivan

Ivan Raszl, admin of AotW

j2mango's picture
j2mango
534 pencils

why 3??????

Guest's picture
Guest

protects your 3rd eye as well

canz's picture
canz
14 pencils

You're trying to sell sunglasses right? So shouldn't the eyeballs look less strained behind the glasses? Nice illustrations/sculptures though.

Guest's picture
Guest

At some future point in human evolution, the planet will become devoid of civilization as humans are reduced, through watching television and browsing the Web, to the only body parts left that they use. Humans, now anthropomorphic eyeballs, will cower in fear behind the detritus of their previous civilizations, unsure how to make new sunglasses.

Humans will then become extinct.

matks's picture
matks
475 pencils

Funny work. I like it. Guys in Venezuela have very good stuff. Do you include crack in the invoice?

Guest's picture
Guest

It's a freakin' shield people!

Guest's picture
Guest

this is the second add i sow today with valiant idea i guess the world politics and news leading our creativity ...

peace and love

Imwrittenwith-c-and-ai's picture
Imwrittenwith-c...
80 pencils

Full on freaky! Gosh I love that better than my own stuff! :-)
(e.g. the Amboss-hairdo-Insects)

You better DONT enter this to any competitions next year!
Or I`ll track you guys down and I`ll I`LL...

No serious great.

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