Optica Caroni: Talent

See Things Clearly!

Advertising Agency: Draftfcb, Caracas, Venezuela
Creative Director: Exequiel Rodriguez
Art Director: Maik Gassán
Copywriters: Sydney Reyes, Janet Marilyn Hernández, Gabriela Gamboa
Published: February 2012

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8 comments

zen_cah's picture
zen_cah
72 pencils

nice concept but bad copy.

salil.sharma's picture
salil.sharma
2272 pencils

GOOD TRY
BUT LOOKING SNELLEL CHART

The T.'s picture
The T.
373 pencils

... uhm jearp! that is the gag!

ZeSheep's picture
ZeSheep
174 pencils

I think he just on an pencil collectin spree

almasnazeer's picture
almasnazeer
157 pencils

Old, worn and torn concept
and awful copy.

penny'sworth's picture
penny'sworth
110 pencils

Overused idea and the copy is irrelevant to the idea.

BTW - Did the client pick both campaign ideas? The 'Eye chart' and the 'big object' idea? They are both very different.

DAS_13's picture
DAS_13
152 pencils

This campaign reminds me of the old 'wanking makes you blind' joke. I also agree with Penny'sworth, did the client run both of these campaigns or is it spec work for award shows week at the agency?

vlads's picture
vlads
541 pencils

nice concept but bad joke.

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