Optica Caroni: Office

See things clearly

Advertising Agency: Draftfcb, Venezuela
Creative Directors: Paula Camino, Exequiel Rodriguez
Art Director: Miriangela Villegas
Illustrator: Francisco Jimenez
Photographers: Alexis Da Mota, Luis Padilla

15 comments

salil.sharma's picture
salil.sharma
2278 pencils

Good try But as per copy
THINGS ARE NOT CLEAR
LIGHTING WEEK
NO LIGHT IN SOFA & UNDER SIDE OF TABLE
LIGHTING IS POOR

Where is the idea's picture
Where is the idea
707 pencils

abey laudey...chootnikey

ZeSheep's picture
ZeSheep
174 pencils

hahahaha...as per copy...Lighting is not right...no wonder we get so agitated

KrishZol's picture
KrishZol
10 pencils

Good Concept....

onepointer's picture
onepointer
13 pencils

Actually what service they doing , providing magnifier?

kleenex's picture
kleenex
29411 pencils

selling some sort of glasses.

artcurie's picture
artcurie
250 pencils

good concept only

chamindarathnayake's picture
chamindarathnayake
377 pencils

Good...

Chaminda Rathnayake

almasnazeer's picture
almasnazeer
157 pencils

The ear stud one was better. As someone pointed out earlier it looks like they are selling magnifying glasses than vision enhancing- products and service.
I wonder why would someone grumble about no proper lighting on the sofa and other areas. Isn't the message apparent?

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

hmm not so good

DAS_13's picture
DAS_13
152 pencils

I've seen this idea for an optometrist done a thousand times before. I think the ads referenced in the post above do a better job of demonstrating this thought.

Alexandra Gregor's picture
Alexandra Gregor
10 pencils

I actually like this very much. In my opinion it's about organization so things (and duties, dates and stuff) don't get lost anymore. In a chaotic environment with chaotic or no organization things get lost very quickly. You forget about things on your not so well handled to do list. I like it.

Wordfruit's picture
Wordfruit
1023 pencils

I think the idea is ok; not amazing.

And I'd say it'd be better if the object is something you really need to find. If you drop a paperclip and can't find it, it's no great loss to take another one from your desk drawer.

vlads's picture
vlads
539 pencils

good concept a little classic but ok. The retocuh is bad!

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