Opinel: Pork molecules

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette
Additional credits: Production House: Technicolor
Published: December 2009


Misstree's picture
425 pencils

Man! Do u also take out another ad to give all that explanation??!? How would u expect anybody to guess those were molecules??!?


Not all who wander are lost.

hermotsura's picture
254 pencils

i second that. i thought it was about piggy banks screaming in the matrix... what a trip would that be... but seriously, molecules?!?!?!?!!

hermotsura's picture
254 pencils

i kinda like the piglets and the artwork, so to speak, little piggy faces. got a basket of little lemon molecules i didn't know what to do with

whatthefudge's picture
1268 pencils

Misstree: word.

kripaakar's picture
522 pencils

bad idea.... for one to understand this concept, you should add the description as the copy on to the ad...

gmint7's picture
2683 pencils

too smart

i feel like an idiot.


lynz's picture
104 pencils

hahahaha I felt the same way when I read the explanation. I like the thought behind it, I just think that if it was at another angle or something you would be able to see it clearer.

shortafella's picture
1059 pencils

they look more like piggy banks rather than atoms but still funny. 8/10

CopyRight's picture
715 pencils

i like this

xcreativity's picture
2374 pencils


=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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hufflepoff's picture
430 pencils

awsome execution! awsome idea, but had to read the explanation to get it. ergo, fail

PERP's picture
433 pencils

Where do piggy banks translate "precised cut for anything you cook"?

.: look for the green giant on the label :.

Tero Ylitalo's picture
Tero Ylitalo
627 pencils

Piggy banks scared of the knife, absolutely. 5/10 for the art work.

gon_enelcamino's picture
838 pencils

dedíquense a otra cosa

elyoshiro's picture
546 pencils

Si tienen que poner el brief para que se entienda el anuncio, entonces no sirve.

silvi's picture
4172 pencils

100% de acuerdo. Los chanchitos quedaron bonitos, pero la idea no se entiende si no se lee el brief.

JLL's picture
323 pencils

I get it but I don't like it. I think we could do so much better with a brand like Opinel...

monsieurange's picture
520 pencils

¿Y cómo sabría la gente que esas son moléculas?

Ensamblador's picture
239 pencils

Way harder to understand than interesting.

Mantufayo's picture
580 pencils

Meat are cells, non molecules!

satrianee's picture
3748 pencils

Great team... they did convince the client, right?

thus's picture
95 pencils

Totally agree with Ensamblador.

pantspantsrevolution's picture
24 pencils

Nice thought if your target market consists solely of molecular biologists.

Spoonfeederxxx's picture
641 pencils

The creatives should take a long walk off a short pier...

DarkSide's picture
1068 pencils

I like it.

Yes this category is kind of "worn" by the latest Festivals and others ads have the same exaggerated approach and this one is hard to get. But i like it.

rolling.stone's picture
2740 pencils

this one seems funny


~ Quite obviously, I have gathered no moss ! ~

cortescreativo's picture
118 pencils

GREAT IDEA but execution isn't clear enough...

(miguelandréscortés / Graphic Creative / Y&R)

advertising ninja's picture
advertising ninja
602 pencils

its super funny, for people with engineering or science background. i love the "pig molecule" : ] very very fresh.

Sébastien Heinz's picture
Sébastien Heinz
24 pencils

De la grosse merde. Comme le AD qui l'a fait.

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