Advertisement

Pork molecules

Published/Aired: 
December 2009
Description: 

Additional credits: Production House: Technicolor

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette

Comments (29)

Log in or register to post comments

Highest Rated

Sébastien Heinz's picture
Sébastien Heinz
Activity Score 24

De la grosse merde. Comme le AD qui l'a fait.

Misstree's picture
Misstree
Activity Score 425

Man! Do u also take out another ad to give all that explanation??!? How would u expect anybody to guess those were molecules??!?

.............................

Not all who wander are lost.

hermotsura's picture
hermotsura
Activity Score 254

i second that. i thought it was about piggy banks screaming in the matrix... what a trip would that be... but seriously, molecules?!?!?!?!!

hermotsura's picture
hermotsura
Activity Score 254

i kinda like the piglets and the artwork, so to speak, little piggy faces. got a basket of little lemon molecules i didn't know what to do with

whatthefudge's picture
whatthefudge
Activity Score 1266

Misstree: word.

kripaakar's picture
kripaakar
Activity Score 522

bad idea.... for one to understand this concept, you should add the description as the copy on to the ad...

gmint7's picture
gmint7
Activity Score 2683

too smart

i feel like an idiot.

:::J:::

lynz's picture
lynz
Activity Score 104

hahahaha I felt the same way when I read the explanation. I like the thought behind it, I just think that if it was at another angle or something you would be able to see it clearer.

shortafella's picture
shortafella
Activity Score 1063

they look more like piggy banks rather than atoms but still funny. 8/10

CopyRight's picture
CopyRight
Activity Score 713

i like this

xcreativity's picture
xcreativity
Activity Score 2374

boring

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

hufflepoff's picture
hufflepoff
Activity Score 430

awsome execution! awsome idea, but had to read the explanation to get it. ergo, fail

PERP's picture
PERP
Activity Score 433

Where do piggy banks translate "precised cut for anything you cook"?

.: look for the green giant on the label :.

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Piggy banks scared of the knife, absolutely. 5/10 for the art work.

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

dedíquense a otra cosa

elyoshiro's picture
elyoshiro
Activity Score 546

Si tienen que poner el brief para que se entienda el anuncio, entonces no sirve.

silvi's picture
silvi
Activity Score 4172

100% de acuerdo. Los chanchitos quedaron bonitos, pero la idea no se entiende si no se lee el brief.

JLL's picture
JLL
Activity Score 390

I get it but I don't like it. I think we could do so much better with a brand like Opinel...

monsieurange's picture
monsieurange
Activity Score 520

¿Y cómo sabría la gente que esas son moléculas?

Ensamblador's picture
Ensamblador
Activity Score 239

Way harder to understand than interesting.

Mantufayo's picture
Mantufayo
Activity Score 580

Meat are cells, non molecules!

satrianee's picture
satrianee
Activity Score 3748

Great team... they did convince the client, right?

thus's picture
thus
Activity Score 95

Totally agree with Ensamblador.

pantspantsrevolution's picture
pantspantsrevolution
Activity Score 24

Nice thought if your target market consists solely of molecular biologists.

Spoonfeederxxx's picture
Spoonfeederxxx
Activity Score 641

The creatives should take a long walk off a short pier...

DarkSide's picture
DarkSide
Activity Score 1066

I like it.

Yes this category is kind of "worn" by the latest Festivals and others ads have the same exaggerated approach and this one is hard to get. But i like it.

rolling.stone's picture
rolling.stone
Activity Score 2741

this one seems funny

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

cortescreativo's picture
cortescreativo
Activity Score 118

GREAT IDEA but execution isn't clear enough...

(miguelandréscortés / Graphic Creative / Y&R)

advertising ninja's picture
advertising ninja
Activity Score 609

its super funny, for people with engineering or science background. i love the "pig molecule" : ] very very fresh.

Sébastien Heinz's picture
Sébastien Heinz
Activity Score 24

De la grosse merde. Comme le AD qui l'a fait.

Advertisement

20% Off Sale at iStock until December 9th 2016