Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette
Additional credits: Production House: Technicolor
Published: December 2009
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30 Comments
Man! Do u also take out another ad to give all that explanation??!? How would u expect anybody to guess those were molecules??!?
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Not all who wander are lost.
i second that. i thought it was about piggy banks screaming in the matrix... what a trip would that be... but seriously, molecules?!?!?!?!!
In the quiet words of the Virgin Mary... Come again?
i kinda like the piglets and the artwork, so to speak, little piggy faces. got a basket of little lemon molecules i didn't know what to do with
In the quiet words of the Virgin Mary... Come again?
Misstree: word.
bad idea.... for one to understand this concept, you should add the description as the copy on to the ad...
too smart
i feel like an idiot.
:::J:::
hahahaha I felt the same way when I read the explanation. I like the thought behind it, I just think that if it was at another angle or something you would be able to see it clearer.
they look more like piggy banks rather than atoms but still funny. 8/10
hopa, scuze
i like this
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boring
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Alexandre Brito
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awsome execution! awsome idea, but had to read the explanation to get it. ergo, fail
Where do piggy banks translate "precised cut for anything you cook"?
.: look for the green giant on the label :.
Piggy banks scared of the knife, absolutely. 5/10 for the art work.
dedíquense a otra cosa
Si tienen que poner el brief para que se entienda el anuncio, entonces no sirve.
Yoshiro
100% de acuerdo. Los chanchitos quedaron bonitos, pero la idea no se entiende si no se lee el brief.
I get it but I don't like it. I think we could do so much better with a brand like Opinel...
¿Y cómo sabría la gente que esas son moléculas?
Way harder to understand than interesting.
Meat are cells, non molecules!
Great team... they did convince the client, right?
Totally agree with Ensamblador.
Nice thought if your target market consists solely of molecular biologists.
The creatives should take a long walk off a short pier...
I like it.
Yes this category is kind of "worn" by the latest Festivals and others ads have the same exaggerated approach and this one is hard to get. But i like it.
I comment the comments
this one seems funny
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~ Quite obviously, I have gathered no moss ! ~
GREAT IDEA but execution isn't clear enough...
(miguelandréscortés / Graphic Creative / Y&R)
its super funny, for people with engineering or science background. i love the "pig molecule" : ] very very fresh.
De la grosse merde. Comme le AD qui l'a fait.
Salut "Sébastien Heinz",
à m'insulter gratuitement - ainsi que Seb Deland,
pourquoi te caches-tu derrière un pseudo? On te fait peur ou quoi?
Julien C.