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Fish molecules

Published/Aired: 
December 2009
Description: 

Additional credits: Production House: Technicolor

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette

Comments (25)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5144

I suspect some audience, somewhere, knows right off what this means when they see the brand name wed to the visual.

Reminds me why some people are vegetarians.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

bi_sign's picture
bi_sign
Activity Score 262

????????

bi_sign's picture
bi_sign
Activity Score 262

????????

Misstree's picture
Misstree
Activity Score 425

I also hate how petrified they look.

.............................

Not all who wander are lost.

kripaakar's picture
kripaakar
Activity Score 522

this is even more sad than the piggy one

hermotsura's picture
hermotsura
Activity Score 254

they look petrified and they look as if sperm armies are chasing them... hmmm... knives you say?

deep dave's picture
deep dave
Activity Score 22

lost in translation...

Phil Lestino's picture
Phil Lestino
Activity Score 1684

These just do not work....on any level, not even a molecular one!

CopyRight's picture
CopyRight
Activity Score 713

the pork one is better

xcreativity's picture
xcreativity
Activity Score 2374

good visual, that's all.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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whatthefudge's picture
whatthefudge
Activity Score 1266

The visual means shit if the message doesn't get through.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Hard to get they are molecules. I just understood cause I read the ad's name.

Imagepro's picture
Imagepro
Activity Score 112

A good try, but it's a fail.

JLL's picture
JLL
Activity Score 390

Definitly bad.

silvi's picture
silvi
Activity Score 4172

Excelent visual, but concept is too complicated to understand! To bad!

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

It fails because its way too farfetched

Mantufayo's picture
Mantufayo
Activity Score 580

Fish has cells, non atoms. in addition this is too complicated.

Dzsoi's picture
Dzsoi
Activity Score 8085

And cells are the smallest units in a living organism? I don't think so.
First I thought it says you can cut the fish into molecules with this knife, but then I saw the huge cut at the back, so I don't get it anymore.

Brain-Art's picture
Brain-Art
Activity Score 1101

Like the visual

Hibon's picture
Hibon
Activity Score 3736

Nice visual but no idea behind.

Simple ideas are the best !

satrianee's picture
satrianee
Activity Score 3748

...a chemistry drop out student finds a part time job in the agency...

rolling.stone's picture
rolling.stone
Activity Score 2741

probably biology / bio-chemistry drop out

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~ Quite obviously, I have gathered no moss ! ~

thus's picture
thus
Activity Score 95

To understand the general people ...you need to carry a definition with the ad for the image...? Visualwise ... OK... can agree but not with the idea.

lynz's picture
lynz
Activity Score 104

Absolutely nothing about this says precision.

tchifi's picture
tchifi
Activity Score 164

where's the precision ?!

Billoughsby's picture
Billoughsby
Activity Score 5144

I suspect some audience, somewhere, knows right off what this means when they see the brand name wed to the visual.

Reminds me why some people are vegetarians.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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