Opinel: Fish molecules

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Directors: Julien Conter, Cyril Drouot
Copywriter: Melanie Delisle
Illustrator: Odrey Veillette
Additional credits: Production House: Technicolor
Published: December 2009

24 comments

bi_sign's picture
bi_sign
262 pencils

????????

bi_sign's picture
bi_sign
262 pencils

????????

Misstree's picture
Misstree
425 pencils

I also hate how petrified they look.

.............................

Not all who wander are lost.

kripaakar's picture
kripaakar
522 pencils

this is even more sad than the piggy one

hermotsura's picture
hermotsura
254 pencils

they look petrified and they look as if sperm armies are chasing them... hmmm... knives you say?

deep dave's picture
deep dave
22 pencils

lost in translation...

Phil Lestino's picture
Phil Lestino
1682 pencils

These just do not work....on any level, not even a molecular one!

CopyRight's picture
CopyRight
715 pencils

the pork one is better

xcreativity's picture
xcreativity
2374 pencils

good visual, that's all.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

whatthefudge's picture
whatthefudge
1268 pencils

The visual means shit if the message doesn't get through.

Marlus Lau's picture
Marlus Lau
1806 pencils

Hard to get they are molecules. I just understood cause I read the ad's name.

Imagepro's picture
Imagepro
112 pencils

A good try, but it's a fail.

JLL's picture
JLL
264 pencils

Definitly bad.

silvi's picture
silvi
4172 pencils

Excelent visual, but concept is too complicated to understand! To bad!

lucdesaulniers's picture
lucdesaulniers
1147 pencils

It fails because its way too farfetched

Mantufayo's picture
Mantufayo
580 pencils

Fish has cells, non atoms. in addition this is too complicated.

Dzsoi's picture
Dzsoi
5332 pencils

And cells are the smallest units in a living organism? I don't think so.
First I thought it says you can cut the fish into molecules with this knife, but then I saw the huge cut at the back, so I don't get it anymore.

Brain-Art's picture
Brain-Art
1101 pencils

Like the visual

Hibon's picture
Hibon
3731 pencils

Nice visual but no idea behind.

Simple ideas are the best !

satrianee's picture
satrianee
3748 pencils

...a chemistry drop out student finds a part time job in the agency...

rolling.stone's picture
rolling.stone
2740 pencils

probably biology / bio-chemistry drop out

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

thus's picture
thus
95 pencils

To understand the general people ...you need to carry a definition with the ad for the image...? Visualwise ... OK... can agree but not with the idea.

lynz's picture
lynz
104 pencils

Absolutely nothing about this says precision.

tchifi's picture
tchifi
164 pencils

where's the precision ?!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments