Opel: Wheel barrow

Good tools. Good work.
Opel Commercial Vehicles.
You’re determined to deliver a good job, so you have to be sure of your tools. Like the Opel commercial vehicles. Always the right tool for the job in hand.

Advertising Agency: FutureBrand, Hamburg, Germany
Creative Director: Jonathan Sven Amelung
Art Directors: Jonathan Sven Amelung, Pedro Americo
Photographer: Christian Stoll
CEO: Günter Sendlmeier
Postproduction: Ralph Hillert
Published: October 2010

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5 comments

Billoughsby's picture
Billoughsby
5091 pencils

Probably the best in terms of plain logic -- because you use a truck to haul, whereas you don't use a van to drill a hole, vacuum up a spill or saw a piece of board in two.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

You put those tools in the van, mon ami.

Billoughsby's picture
Billoughsby
5091 pencils

Well I missed it all. All of it. I owe them some points, don't I?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ace85le's picture
ace85le
3939 pencils

It's straight to the point but somehow lacks that x factor that makes you snap 'thats what im talkin about'. to me this whole series is clean and safe, but not memorable.

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