Opel: Saw

Good tools. Good work.
Opel Commercial Vehicles.
You’re determined to deliver a good job, so you have to be sure of your tools. Like the Opel commercial vehicles. Always the right tool for the job in hand.

Advertising Agency: FutureBrand, Hamburg, Germany
Creative Director: Jonathan Sven Amelung
Art Directors: Jonathan Sven Amelung, Pedro Americo
Photographer: Christian Stoll
CEO: Günter Sendlmeier
Postproduction: Ralph Hillert

October 2010


feather2wheat's picture
2 pencils


Billoughsby's picture
5124 pencils

Clean, crisp look that I want to admire. Iffy on the hybrids they've created in -- Choke! Gasp! -- Photoshop.

(Which came first the idea they wanted to communicate or the idea for a neat technical trick? Hey, it matters to me, even though it probably shouldn't. Did they 'back into this'?)

Holding my rating on this one for a day or two.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
13561 pencils


You can hold your rating. I am not holding mine. I love it. It's very eye catching. Maybe the copy could be a little better, but still.

ace85le's picture
3939 pencils

It's straight to the point but somehow lacks that x factor that makes you snap 'thats what im talkin about'. to me this whole series is clean and safe, but not memorable.



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sumitsinha's picture
34 pencils

brilliant idea for the client work, but as an advertising its good rather ADelicious, but missing wow factor somewhere..... :)

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