Adaptive Forward Lighting from Opel. It helps to see what's just around the corner.
Agency: Net#Work BBDO, South Africa
Art Director: Jonathan Santana
Writer: Brad Reilly
Creative Director: Julian Watt
Illustrator: Jason Masters
Photographer: David Prior
Executive Creative Director: Julian Watt
Via: Adverbox
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11 Comments
creative. nice art direction.
Agreed. I like the style, the art direction, the tone but unfortunately I don't think this is a bright idea. Guess the art direction saved the day on this one.
http://www.reinhardkrug.de/
definatley different thinking.
its nothing but an analogy, but quite a fun campaign.
Seen so many of these types, offers nothing new, but still looks great.
Desi
www.DesiCreative.com
I like the one with the salt-attack the most, because it's so weird that one can only love it. Even though the idea isn't exactly new I like this campaign.
Love it!
I'd hate to walk the streets of SA if these are waiting round the corners!
Nicely executed...cute idea.
No idea's too bad...
It was done 4 years ago an it won at Clio awards! Sorry guys!
here is the link to see where this ad comes from:
http://www.aef.com/exhibits/awards/clio_awards/2003/02
Advertiser: Colpatria Insurance
Title: Cats and Dogs
Agency: Lowe/SSPM, Bogota