Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Director / Copywriter: Robin Stam
Published: January 2008
yeah! this is really funny and interesting.
i believe because (exactly) the art direction, people will read it all.
looks like a "info" letter (like top secret or love or a web-joke that all people read it, for example).
this, for sure, bring up curiosity of people.
in my opinion, course.
so, great campaign.
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Oh - it started out so well! Shorter is better.
* * * * *
for me it`s a big idea in a little, but very fresh costume. Think, we`re already reading cannes here ... if you let me in the jury.
Yeah, the idea is great, but I'm not sure people will read this at all.
a jury will
yeah! this is really funny and interesting.
i believe because (exactly) the art direction, people will read it all.
looks like a "info" letter (like top secret or love or a web-joke that all people read it, for example).
this, for sure, bring up curiosity of people.
in my opinion, course.
so, great campaign.
Come to think of it, isn't there an entire website dedicated to snappy answers to email solicitations from wealthy Nigerians...?
Poorly written. Typos eg "matress". Interesting concept butchered by mediocre writing.
AD GEEK WILL THOROUGHLY READ THIS !!!!!
Been done before in radio & print by Grabarz&Partners.
really good, very insigth, very clear, very good approuch, and a strong copy, congrats!!!
This one fails to match the lofty standards of the other two. Great campaign though.
Hé Robin,
grappig idee! Dus je zit nu bij DG.
Grtz, Ingo