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Oogmerk optician: Prof

Oogmerk optician: Prof
Your rating: None Average: 9.1 (28 votes)

Get the respect you deserve
oogmerk opticians

Advertising Agency: LG&F, Brussels, Belgium
Creative directors: Christophe Ghewy, Paul Wauters
Creative Team: Tim&Joeri
Account: Inge Vanderhaegen

42 Comments

Shut Theory's picture 517 pencils

now THAT is offensive to truck drivers!

regards_______________________
http://shut.elmota.com

A. J. SMITH's picture 2850 pencils
creative420's picture 286 pencils

He hE... I know.. Please remove the address from you website or.. change your office people..

Conceptual-eyes's picture 1481 pencils

Truck driver with glasses. lol.

Corona Raymaker's picture 549 pencils

I think the other one is even more offensive^^

Vive La Aducation!

jennywhx's picture 1144 pencils

seriously i hate this campaign. wolf + sheep skin.

Disco Munky's picture 3934 pencils

chicken + fore skin?

Who's with me??

Doin' it for the points

Minimum's picture 1496 pencils

Pity Five!

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture 3934 pencils

The Tod will take what he can get.

Internet Five! *send*

Doin' it for the points

Minimum's picture 1496 pencils

ouch that hurt. Looks up and sideways and starts daydreaming

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture 3534 pencils

can't keep your hands off it for a second can you?

Disco Munky's picture 3934 pencils

You say it like it's a bad thing.

Doin' it for the points

ellehcimeo's picture 3534 pencils

no kitten, my tone is lost. love thyself as much as ye like!

Disco Munky's picture 3934 pencils

I shall, till I'm 2stone, and the neighbours complain of the smell.

;-{

Doin' it for the points

picturejockey's picture 630 pencils

So if a truck driver gets these glasses his IQ goes high enough to be a prefessor. Did Einstied used to get his glasses from here...I definitely want one.

http://www.picturejockey.com

addyhoch10's picture 2599 pencils

how is this offensive?
it's about being clever enough to make the best of one's looks and not to sell oneself short.
actually this is just demonstrating how easy we can be outsmarted by superficialities.
smart ad. i like it.

Shut Theory's picture 517 pencils

but why are u assuming truch drivers are stupid? this AD isnt even targeting truck drivers, it is telling doctors to, hey, stop looking like a truck driver :) and if truck drivers end up wearing glasses, why is that smart? is the road officer going to give them a slack because they LOOK like doctors?

regards_______________________
http://shut.elmota.com

Corona Raymaker's picture 549 pencils

Hehehehe, good point.

Vive La Aducation!

addyhoch10's picture 2599 pencils

please read my previous post again, it seems you misunderstood something.
and i think you're taking this ad a little bit too literal.

Corona Raymaker's picture 549 pencils

I read your previous post several times and I think I'm getting what you want to point out.
And that's just the reason for me posting my agreement with the other guy.
:P

Vive La Aducation!

addyhoch10's picture 2599 pencils

don't be childish quemaleur. i was replying to the "other guy"'s comment.

Corona Raymaker's picture 549 pencils

Sorry, I can't help being childish \^-^/

Vive La Aducation!

PaulyG_fill in the blank's picture 1154 pencils

But what are they selling? THis particular glasses' store? Or glasses period?

Are they telling me that if I need glasses, I should buy them at this store? Or are they telling me that I should wear glasses regardless of whether I need them, just to change my image?

There's no real clear message here.

JTW926's picture 184 pencils

I agree with you 100%

A. J. SMITH's picture 2850 pencils

No this is cack.

It is offensive to truckers everywhere and also, the 'glasses make you look clever trick doesn't work';

Van Damage tried it and he still looked stupid.

Corona Raymaker's picture 549 pencils

True.

Vive La Aducation!

ChuckNorris's picture 836 pencils

truck drivers are stupid.
and so are most of you.
i like this ad.

Shut Theory's picture 517 pencils

oh dont get so thrilled u r not that "smart" professor either!

regards_______________________
http://shut.elmota.com

ellehcimeo's picture 3534 pencils

Random Chuck Norris fact:
Chuck Norris's tears can cure cancer. Shame he never cries.

that doesn't exclude you from being polite. you can like the ad without name calling.

PaulyG_fill in the blank's picture 1154 pencils

Random Chuck Norris Fact #2:

Ironically, Chuck Norris’ hidden talent is invisibility.

We'd all be happier if you lived up to that one.

Disco Munky's picture 3934 pencils

"truck drivers are stupid.
and so are most of you." let me stop you there.

You know the real Chuck Norris will kill you for using his name in vain. He's like god that way.

Say your prayers, because there is a roundhouse kick with your name on it.

Doin' it for the points

A. J. SMITH's picture 2850 pencils

Truck drivers aren't necessarily stupid, infact, I hear Stephen Hawkins drives a HUGE truck.

o.m's picture 354 pencils

there happen to be quite a few truck drivers
in MENSA. i wonder if they wear glasses !

ChuckNorris's picture 836 pencils

i was just trying to make a point.

don't know anyone here, so I can't really say if you are stupid or not.

but you can't say truck drivers are famous for their inteligence.

Disco Munky's picture 3934 pencils

What are they famous for?

You think because someone does a job that you find beneath you that they must be stupid?

You, my narrow minded friend. are a dick head.

May your tiny pecker bear no fruit, for that fruit would be rubbish. Amen

Doin' it for the points

ellehcimeo's picture 3534 pencils

you are bringing shame to Chuck's name. HE is a kind, fair, generous and magical individual. YOU are proving yourself otherwise.
you didn't make a point, you aren't making one now, other than you have prejudices galore.

Shut Theory's picture 517 pencils

now actually, thinking about it, this whole campaign is misplaced, they are evil, they should be promoting wearing glasses for those who SHOULD by saying: there, it does not make u look any different, truck driver before, truck driver after... this campaign is not good, it tells poeple to wear FAKE frames to look more serious, intelligent, successful, "hard" which is absolutely not true, we know how kids give other kids with glasses a hard time, and we know that women try NOT to wear glasses because it makes them look ugly, so where did that all go? I think we made an assumption here the Ad never told, that professors ARE smarter!

regards_______________________
http://shut.elmota.com

Rog's picture 6110 pencils

I like ads that let us laugh at ourselves.
Not truck drivers.
Not easy blondes.
Ourselves.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

melocoton's picture 989 pencils

No entiendo porque tanta controversia con esta campaña, es una realidad y SE RIE DE ELLO, los lentes negros se pusieron de moda y todo el mundo los usa para parecer más cool/interesante/inteligente/intelectual aunque ni los precisen. No me parece ofensiva, juega con los ESTEREOTIPOS, cuál es problema? o ahora resulta que nadie prejuzga gente por su aspecto por ahi.

Saludos

Yeminius's picture 151 pencils

he is now a respected fashion art professor. WOWWWW!!

longeranduncut's picture

a really great ad, like it a lot,
It's just a little joke people,
don't take everything as serious as chemical weapons in Iraq ;D

ricklongo's picture 1246 pencils

I can't believe how people here take their time to scrutinize every single possible retarded interpretation for an ad, when most people will get what it's saying straight away and giggle. And in the end that's what makes this a fresh approach and a great campaign.

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