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Oogmerk optician: Hard

Oogmerk optician: Hard
Your rating: None Average: 9.3 (4 votes)

Get the respect you deserve
oogmerk opticians

Advertising Agency: LG&F, Brussels, Belgium
Creative directors: Christophe Ghewy, Paul Wauters
Creative Team: Tim&Joeri
Account: Inge Vanderhaegen

Comments

Shut Theory's picture 517 pencils

sooo, should i get myself glasses or not? anyway, when i saw the small thumbnail at first i was like, before and after... heh, thats striking, really, glasses dont make a difference if u look great u will still look great with glasses... but: get respect? im no so sure its as good

regards_______________________
http://shut.elmota.com

lsadunb's picture 581 pencils

Very good campaign. Congratulations!

Laurent's picture 295 pencils

this too is shit! a total lack of respect for truck drivers and prostitutes :-D

picturejockey's picture 628 pencils

Unlike the other one, this one is better

http://www.picturejockey.com

Doberman's picture 48 pencils

Tottaly true.

Doberman.

ellehcimeo's picture 3536 pencils

raise your hands if you know any copywriters or art directors who wear fake, black rimmed glasses, because they think it gives them more credibility, not because they need them?
both my arms are raised.
it's even been suggested to me that i should wear them in order to move up. maybe i'll try it one day as a social experiment.

Shut Theory's picture 517 pencils

oh u gotta be mingling with the wrong people!

regards_______________________
http://shut.elmota.com

ellehcimeo's picture 3536 pencils

it's my own fault. i'll talk to anybody once, then i decide if i'll talk to them again.

cmac's picture 65 pencils

a panel of industry professionals came into my school for a q & a... and one guy joked about how the first step to becoming a creative is getting black rimmed glasses, worn out jeans, and a blazer...

ellehcimeo's picture 3536 pencils

was his name guybrush? he said the same thing to our graduating class.

A. J. SMITH's picture 2850 pencils

No never seen one, not yet anyway.

I sometimes wear my black rimmed specs, but its only because I am too hungover too wear my lenses.

People may think mine are phoney...

I'm paranoid now. :-(

ellehcimeo's picture 3536 pencils

don't be. wear them with pride! who cares what anyone thinks!

A. J. SMITH's picture 2850 pencils
Minimum's picture 1496 pencils

Indeed I wear them and nobody complains!! Just see for yourselve!

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture 3536 pencils

and you look super sexy in them too.

Minimum's picture 1496 pencils

blushing again

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture 3536 pencils

i'm a sucker for a man in dark rimmed glasses and a cool hat.

A. J. SMITH's picture 2850 pencils

I am a sucker for a well rimmed man in a dark glass hat.

;-P

Disco Munky's picture 3839 pencils

You and me both.

Tag Team in the house!

Doin' it for the points

ellehcimeo's picture 3536 pencils

sure. why not?

Guest's picture

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copywriter.txt's picture 822 pencils

"maybe i'll try it one day as a social experiment."

Until then you are easy. Good for us.

ellehcimeo's picture 3536 pencils

I may be easy, but I am also choosey and fickle.

copywriter.txt's picture 822 pencils

Bad for me. :)

Minimum's picture 1496 pencils

Good for me :D I'm a collectible :P
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture 3839 pencils

I wear black rimmed glasses. Not for the respect or credibility, but because the old wives tale is true.

seriously

Doin' it for the points

A. J. SMITH's picture 2850 pencils

I think you should use this as your sign off; > ;-{

Get it?

Disco Munky's picture 3839 pencils

Yes!......I mean no

;-{

Doin' it for the points

Disco Munky's picture 3839 pencils

I get it now.

;-{

Doin' it for the points

A. J. SMITH's picture 2850 pencils

it could be ;-€

A. J. SMITH's picture 2850 pencils

Again this is offensive, glasses make a woman less sexually available? Or blonde women with sizeable breasts are easy?

Either way.

Nah. ITS PAP.

ricklongo's picture 1221 pencils

No, glasses make a woman not seem cheap to men, and thus get more respect from them.

Of course, it's an exaggeration. But it's a very fresh and funny campaign in my opinion. Just lighten up, people.

pankajadsoftheworld's picture 403 pencils

Man,hats off to you,,i just love this ad,u know its danm good,man i jst love this ad.Its perfect,
i can bet on this ad.only a fool will take it in a wrong sense,keep it up ,
Real creativity, no use of pre-defined technics.

deep_tracy's picture 501 pencils

i like it. looks fresh too. i'm not so sure about 'get the respect you deserve' though. it's trying to rationalize what is essentially a creative twist.

deep_tracy's picture 501 pencils

i like it. looks fresh too. i'm just not sure about 'get the respect you deserve.' it's a stretch. an unnecessary rationalization of what is essentialy a creative twist.

melocoton's picture 989 pencils

No entiendo porque tanta controversia con esta campaña, es una realidad y SE RIE DE ELLO, los lentes negros se pusieron de moda y todo el mundo los usa para parecer más cool/interesante/inteligente/intelectual aunque ni los precisen. No me parece ofensiva, juega con los ESTEREOTIPOS, cuál es problema? o ahora resulta que nadie prejuzga gente por su aspecto por ahi.

Saludos

Kin's picture 86 pencils

sexy.........kinky

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