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Hard

Agency: 
Published/Aired: 
June 2007
Description: 

Get the respect you deserve
oogmerk opticians

Advertising Agency: LG&F, Brussels, Belgium
Creative directors: Christophe Ghewy, Paul Wauters
Creative Team: Tim&Joeri
Account: Inge Vanderhaegen

Comments (39)

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Highest Rated

Asynchrone's picture
Asynchrone
Activity Score 318

Interesting, in the glasses it's looks bigger.

Shut Theory's picture
Shut Theory
Activity Score 515

sooo, should i get myself glasses or not? anyway, when i saw the small thumbnail at first i was like, before and after... heh, thats striking, really, glasses dont make a difference if u look great u will still look great with glasses... but: get respect? im no so sure its as good

lsadunb's picture
lsadunb
Activity Score 571

Very good campaign. Congratulations!

Laurent's picture
Laurent
Activity Score 289

this too is shit! a total lack of respect for truck drivers and prostitutes :-D

picturejockey's picture
picturejockey
Activity Score 658

Unlike the other one, this one is better

http://www.picturejockey.com

Doberman's picture
Doberman
Activity Score 48

Tottaly true.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

raise your hands if you know any copywriters or art directors who wear fake, black rimmed glasses, because they think it gives them more credibility, not because they need them?
both my arms are raised.
it's even been suggested to me that i should wear them in order to move up. maybe i'll try it one day as a social experiment.

Shut Theory's picture
Shut Theory
Activity Score 515

oh u gotta be mingling with the wrong people!

ellehcimeo's picture
ellehcimeo
Activity Score 3516

it's my own fault. i'll talk to anybody once, then i decide if i'll talk to them again.

cmac's picture
cmac
Activity Score 82

a panel of industry professionals came into my school for a q & a... and one guy joked about how the first step to becoming a creative is getting black rimmed glasses, worn out jeans, and a blazer...

ellehcimeo's picture
ellehcimeo
Activity Score 3516

was his name guybrush? he said the same thing to our graduating class.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

No never seen one, not yet anyway.

I sometimes wear my black rimmed specs, but its only because I am too hungover too wear my lenses.

People may think mine are phoney...

I'm paranoid now. :-(

ellehcimeo's picture
ellehcimeo
Activity Score 3516

don't be. wear them with pride! who cares what anyone thinks!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Ok :-)

Minimum's picture
Minimum
Activity Score 1490

Indeed I wear them and nobody complains!! Just see for yourselve!

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
Activity Score 3516

and you look super sexy in them too.

Minimum's picture
Minimum
Activity Score 1490

blushing again

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i'm a sucker for a man in dark rimmed glasses and a cool hat.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I am a sucker for a well rimmed man in a dark glass hat.

;-P

Disco Munky's picture
Disco Munky
Activity Score 3890

You and me both.

Tag Team in the house!

Doin' it for the points

ellehcimeo's picture
ellehcimeo
Activity Score 3516

sure. why not?

Guest's picture
Guest

Comments go this way ->

copywriter.txt's picture
copywriter.txt
Activity Score 828

"maybe i'll try it one day as a social experiment."

Until then you are easy. Good for us.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

I may be easy, but I am also choosey and fickle.

copywriter.txt's picture
copywriter.txt
Activity Score 828

Bad for me. :)

Minimum's picture
Minimum
Activity Score 1490

Good for me :D I'm a collectible :P
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Disco Munky's picture
Disco Munky
Activity Score 3890

I wear black rimmed glasses. Not for the respect or credibility, but because the old wives tale is true.

seriously

Doin' it for the points

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I think you should use this as your sign off; > ;-{

Get it?

Disco Munky's picture
Disco Munky
Activity Score 3890

Yes!......I mean no

;-{

Doin' it for the points

Disco Munky's picture
Disco Munky
Activity Score 3890

I get it now.

;-{

Doin' it for the points

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

it could be ;-€

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Again this is offensive, glasses make a woman less sexually available? Or blonde women with sizeable breasts are easy?

Either way.

Nah. ITS PAP.

ricklongo's picture
ricklongo
Activity Score 1244

No, glasses make a woman not seem cheap to men, and thus get more respect from them.

Of course, it's an exaggeration. But it's a very fresh and funny campaign in my opinion. Just lighten up, people.

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

Man,hats off to you,,i just love this ad,u know its danm good,man i jst love this ad.Its perfect,
i can bet on this ad.only a fool will take it in a wrong sense,keep it up ,
Real creativity, no use of pre-defined technics.

deep_tracy's picture
deep_tracy
Activity Score 588

i like it. looks fresh too. i'm not so sure about 'get the respect you deserve' though. it's trying to rationalize what is essentially a creative twist.

deep_tracy's picture
deep_tracy
Activity Score 588

i like it. looks fresh too. i'm just not sure about 'get the respect you deserve.' it's a stretch. an unnecessary rationalization of what is essentialy a creative twist.

melocoton's picture
melocoton
Activity Score 987

No entiendo porque tanta controversia con esta campaña, es una realidad y SE RIE DE ELLO, los lentes negros se pusieron de moda y todo el mundo los usa para parecer más cool/interesante/inteligente/intelectual aunque ni los precisen. No me parece ofensiva, juega con los ESTEREOTIPOS, cuál es problema? o ahora resulta que nadie prejuzga gente por su aspecto por ahi.

Saludos

Kin's picture
Kin
Activity Score 86

sexy.........kinky

manriqueas's picture
manriqueas
Activity Score 15

this is just brilliant! great concept and art direction.

Asynchrone's picture
Asynchrone
Activity Score 318

Interesting, in the glasses it's looks bigger.

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