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Fashion

Agency Network: 
Published/Aired: 
June 2007
Description: 

Print advertisment created by LG&F, Belgium for Oogmerk, within the category: Retail Services.

Get the respect you deserve
oogmerk opticians

Advertising Agency: LG&F, Brussels, Belgium
Creative directors: Christophe Ghewy, Paul Wauters
Creative Team: Tim&Joeri
Account: Inge Vanderhaegen

Comments (15)

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chintan ruparel's picture
chintan ruparel
Activity Score 1516

ah, i love d camp! i knoe a lotta ppl wil criticize it for reasons best known to them, bt 2 me, its fun!

~ old habits die hard, older ones never do ~

ziriguidum's picture
ziriguidum
Activity Score 78

good one. I like it a lot!

Beatboxer's picture
Beatboxer
Activity Score 1517

It is fun indeed, but a bit depreciative, no?

I wear glasses, but still, this is underrating people who don't wear glasses, by saying they haven't got the respect they deserve. And btw, what does respect got to do with glasses and the need of using it??

x-men's picture
x-men
Activity Score 340

The Glasses Revenge. I like them.
Glasses has always had more negative than positive associations.
This campaign also tells us that they are not ordinary glasses; they are cool.

Good.

melocoton's picture
melocoton
Activity Score 987

No entiendo porque tanta controversia con esta campaña, es una realidad y SE RIE DE ELLO, los lentes negros se pusieron de moda y todo el mundo los usa para parecer más cool/interesante/inteligente/intelectual aunque ni los precisen. No me parece ofensiva, juega con los ESTEREOTIPOS, cuál es problema? o ahora resulta que nadie prejuzga gente por su aspecto por ahi.

Saludos

copycomoelcopi's picture
copycomoelcopi
Activity Score 822

grrrreat sense of humor… and very simple

Kin's picture
Kin
Activity Score 86

i've got more repect for hells angel than fashion designer...

teenie's picture
teenie
Activity Score 1894

I love these! Wow - made me laugh and they have a bit hint of truth to them. Wonderful sruff!

ziadhdn's picture
ziadhdn
Activity Score 104

done b4

appie's picture
appie
Activity Score 157

Really Interesting and innovative.

Rog's picture
Rog
Activity Score 6082

Re-run, Ivan?

>>>> That's not an ad. THIS is an ad.

Tapper's picture
Tapper
Activity Score 490

Souldn't it be 'gay uncle' 'gay fashion designer'

Strip. Strip. Strip.

LeBigelow's picture
LeBigelow
Activity Score 23

It works! I like the way it's executed. Really good!

rolling.stone's picture
rolling.stone
Activity Score 2741

funniest of all

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~ Quite obviously, I have gathered no moss ! ~

manriqueas's picture
manriqueas
Activity Score 15

brilliant! This is the one I like the most, or it could be the artist version.

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