PRESENTSCLIO 2012

Ontario Ministry of Health and Long-Term Care: Early Detection Cancer Screening, Breast Cancer

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Peter Ignazi, Carlos Moreno
Copywriter: Frank Macera
Art Director / Typographer: Jonathan Guy
Other credits: SGL Communications, Lori Davison, Yvette Thornley

5 comments

Hadrons's picture
Hadrons
5743 pencils

Those words game with "CAN-SIR !" syndrome, may effect the seriousness.

It's a war, not a game.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5498 pencils

Spot on Ms H.
Solid proposition... but smart arse creative.

Will Think for Salary

Hadrons's picture
Hadrons
5743 pencils

Welcome back Roger, long time no see nor hear.
:-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Tom Megginson's picture
Tom Megginson
517 pencils

Were these done in French as well? Can anyone link me to the creative?

kleenex's picture
kleenex
29454 pencils

They have a concept.

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