April 2014
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If they are not listening, maybe you're not either.
Every interaction with youth is an opportunity to shape their future. It takes patience, and access to the latest tools and resources to understand their development.

Advertising Agency: Idea Studio, Canada
Creative Director: Bruce Sinclair
Account Director: Roy Levine
Executive Producer: Caterina Salvatori
Art Director: Jocelyn Cheung
Copywriter: Bruce Sinclair, Michael Mayes
Content Strategist: Susan Hung
Information Architecture: Camila Uchoa, Peter Jubb
Developer: Victor Irzak
Clay Illustration: Francesca Vasile
Retoucher: Paul Lang

Comments (4)

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sacrilegend's picture
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I appreciate the explanation, but why not show the act of shaping then? Or a more dramatic visualization of it, instead of static figures which are simply dull portraits? It's not that it's a bad idea, it's just a terrible execution.