lawrencevon's picture
143 pencils

"made of japan" ?

dear me. japan is now a footwear material.


Tincho's picture
1093 pencils

Hahaha nice, really nice.

who else's picture
who else
13 pencils


Thinking's picture
30 pencils

I think the idea is more about Japan being on the other side of the world (upside down). And yes, made of Japan sounds weird.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

"Made of Japan" was created by another agency for their integrated ad campaign. These guys have nothing to do with it whatsoever. Either they just decided to, or they were asked by the client to keep the line with these ads. Thus, mucking up the "original" concept devised by someone else. Sure, you still get the idea, but it now feels totally disjointed.
Only in the context of the original work, will the line make any sense.

akharwatkar's picture
79 pencils

Yes, the 'Made of Japan' campaign was kick-ass...

everartz's picture
7609 pencils

personally i dont get anything from this upside down campaign!!

| Everartz |

DarkSide's picture
1066 pencils

Great art direction. Weak idea.
This is only a local insight. In Brasil Japan is "the other side of the planet", so when Brasil is "standing up" Japan is "upside down"

judy.y's picture
79 pencils

thanx fot the explaination :)

like_duh's picture
88 pencils

foreword: i know this is based on a local insight

comment: but this visual has been done before, I'm trying to find the visual for you guys. background info if you guys wanna find the visual. The print ad was done for some trekker kind of footwear, by an agency based in singapore.

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