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Comments (10)

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Highest Rated

akharwatkar's picture
akharwatkar
Activity Score 79

Yes, the 'Made of Japan' campaign was kick-ass...

lawrencevon's picture
lawrencevon
Activity Score 143

"made of japan" ?

dear me. japan is now a footwear material.

:P

Tincho's picture
Tincho
Activity Score 1093

Hahaha nice, really nice.

who else's picture
who else
Activity Score 13

?

Thinking's picture
Thinking
Activity Score 30

I think the idea is more about Japan being on the other side of the world (upside down). And yes, made of Japan sounds weird.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"Made of Japan" was created by another agency for their integrated ad campaign. These guys have nothing to do with it whatsoever. Either they just decided to, or they were asked by the client to keep the line with these ads. Thus, mucking up the "original" concept devised by someone else. Sure, you still get the idea, but it now feels totally disjointed.
Only in the context of the original work, will the line make any sense.

akharwatkar's picture
akharwatkar
Activity Score 79

Yes, the 'Made of Japan' campaign was kick-ass...

everartz's picture
everartz
Activity Score 7609

personally i dont get anything from this upside down campaign!!
--
Everartz

| Everartz |

DarkSide's picture
DarkSide
Activity Score 1066

Great art direction. Weak idea.
This is only a local insight. In Brasil Japan is "the other side of the planet", so when Brasil is "standing up" Japan is "upside down"

judy.y's picture
judy.y
Activity Score 79

thanx fot the explaination :)

like_duh's picture
like_duh
Activity Score 88

foreword: i know this is based on a local insight

comment: but this visual has been done before, I'm trying to find the visual for you guys. background info if you guys wanna find the visual. The print ad was done for some trekker kind of footwear, by an agency based in singapore.

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