Onitsuka Tiger: Ceiling, 4
Made of Japan.
Onitsuka Tiger is the vintage brand of ASICS.
Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Alexandre Torres, André Viegas
Published: February 2008
12 Comments
"made of japan" ?
dear me. japan is now a footwear material.
:P
Hahaha nice, really nice.
?
http://wamptha.blogspot.com/
I think the idea is more about Japan being on the other side of the world (upside down). And yes, made of Japan sounds weird.
"Made of Japan" was created by another agency for their integrated ad campaign. These guys have nothing to do with it whatsoever. Either they just decided to, or they were asked by the client to keep the line with these ads. Thus, mucking up the "original" concept devised by someone else. Sure, you still get the idea, but it now feels totally disjointed.
Only in the context of the original work, will the line make any sense.
Yes, the 'Made of Japan' campaign was kick-ass...
personally i dont get anything from this upside down campaign!!
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Everartz
| Everartz |
Great art direction. Weak idea.
This is only a local insight. In Brasil Japan is "the other side of the planet", so when Brasil is "standing up" Japan is "upside down"
I comment the comments
thanx fot the explaination :)
Yes, its a local insight, but works for all América, from Alaska to Patagonia. Really nice campaign.
No, it doesn't.
Since when Alaska on the direct opposite side of the globe from Japan? You crack me up!
foreword: i know this is based on a local insight
comment: but this visual has been done before, I'm trying to find the visual for you guys. background info if you guys wanna find the visual. The print ad was done for some trekker kind of footwear, by an agency based in singapore.