Onida Washing Machines: Jeans

Keeps them soft.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Director: Kapil Tammal
Photographer: Shekawat Hs Photography
Illustrator: Nandakishore
Published: December 2007

7 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

They really are becoming worse than the Italians.

Add insult to injury then burn the candle at both ends.

:: Put your ears against the ground so i can walk over what you heard::

tunji's picture
tunji
18 pencils

great craft but message not well delivered

tunji jack

everartz's picture
everartz
7611 pencils

this image is exactly NOT what the consumer wants to see!!!
--
Everartz

| Everartz |

rebelscum's picture
rebelscum
2110 pencils

I think this one is weak because of the Levis logo. Levis jeans are hard & tough & original & hard-core American made. Just make that a plain patch and U're in business.

Branding the jeans in any way takes focus off the actual brand, IMHO.

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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I have thousands of pencils and $1.50 so I'm off to Starbucks

niru1984's picture
niru1984
54 pencils

So, an Onida washing machine will ruin my jeans...

ram.rod's picture
ram.rod
46 pencils

Prasoon you're soft in the head.

adrianapr's picture
adrianapr
1238 pencils

i don`t get these.

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