Onida Washing Machines: Jacket

Keeps them soft.

Advertising Agency: McCann Erickson, Mumbai, India
Creative Director: Prasoon Joshi
Copywriter: Pk Anil
Art Director: Kapil Tammal
Photographer: Shekawat Hs Photography
Illustrator: Nandakishore
Published: December 2007

13 comments

sumsum's picture
sumsum
615 pencils

boring

Mr.Top's picture
Mr.Top
728 pencils

So boring.

Davosk's picture
Davosk
4815 pencils

Your clothes will feel cold, damp, heavy and stiff, and will be great to use a subjects in stop frame animation. Plastecine is malleable, not soft. Not an appropriate metaphor.

LeeHarvey's picture
LeeHarvey
3045 pencils

Couldn't have said it better. Imagine a big flat piece of clay around your body, eeeeeeeeeewwwwwwwwwww! And besides from being an inappropriate metaphor the clay model looks childish with the pushpins. Not good, you're fired!

ahpitt's picture
ahpitt
342 pencils

The concept is there, just the execution not convincing enough. It has potential to develop better.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

You're probably the first person ever to use the word "malleable" in their comment. Congratulations!

Oh, and I totally agree with you.

jazarah's picture
jazarah
1262 pencils

'm not getting it

rony.wany's picture
rony.wany
50 pencils

WTF?

MJ05's picture
MJ05
88 pencils

IF I HAVE AN ONIDA MY CLOTHES WILL BECOME LIKE THAT?

SORRY, I'LL KEEP MY WHIRPOOL!

MJ

ram.rod's picture
ram.rod
46 pencils

Prasoon you should be stripped of your designation
and your clothes. Stick to Lungi and Hindi.

spyro_e82's picture
spyro_e82
46 pencils

fail!

tanvir hassan raju's picture
tanvir hassan raju
419 pencils

great use of clay/pasticine.....nothing else

tanvir

pkaskar74's picture
pkaskar74
10 pencils

its pooor

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